Napoleon Hill ‘s The Fifteen Laws of Success
1. A Definite Chief Aim. This will teach you how to save the wasted effort which
the majority of people expend in trying to find their life-work. The goal is to
forever to do away with aimlessness and to fix your heart and hand upon
some definite, well conceived purpose as a life work.
2. Self-Confidence. Self-confidence will help you master the six basic fears
which most of us pick-up in life – the fear of Poverty, the fear of Ill-Health, the
fear of Old Age, the fear of Criticism, the fear of Loss of Love of Someone and
the fear of Death. The goal is to learn the difference between egotism and real
self-confidence which is based upon definite, usable knowledge.
3. Habit of Saving. Will teach you how to distribute your income systematically
so that a definite percentage of it will steadily accumulate, thus forming one of
the greatest known sources of personal power. According to Hill no one may
succeed in life without saving money. There is no exception to this rule, and
no one may escape it!
4. Initiative and Leadership This law will show you how to become a leader
instead of a follower in your chosen field of endeavour. It will develop in you
the instinct for leadership which will cause you gradually to gravitate to the top
in all undertakings that you participate.
5. Imagination will stimulate your mind so that you will conceive new ideas and
develop new plans which will help you in attaining the object of your Definite
Chief Aim. This law will show you how to create new ideas out of old, well
known concepts, and how to put old ideas to new uses.
6. Enthusiasm will enable you to ‘saturate’ all with whom you come in contact
with interest in you and your ideas. Enthusiasm is the foundation of a Pleasing
Personality, and you must have such a personality in order to influence others
to co-operate with you.
7. Self-Control is the ‘balance wheel’ with which you control your enthusiasm
and direct it where you wish it to carry you.
8. The Habit of doing more than paid for is one of the most important lessons
of the Law of Success. This will teach you how to take advantage of the Law
of Increasing Returns, which will eventually insure you a return in money far
out of proportion to the service you render. The true leader is one that
continually practices the habit of doing more work and better work than that
for which he or she is paid for.
9. Pleasing Personality is the ‘fulcrum’ on which you must place the ‘crowbar’
of your efforts, and when so placed, with intelligence, it will enable you to
remove mountains of obstacles. To develop as a leader it is vital to possess a
10. Accurate Thinking is one of the important foundation stones of all enduring
success. This teaches you how to separate ‘facts’ from mere ‘information’. It
teaches you how to organise known facts into two classes: the ‘important’ and
the ‘unimportant’ fact.
11. Concentration is all about how to focus your attention upon one subject at a
time until you have worked out practical plans for mastering that subject.
Concentration will teach you how to ally yourself with others in such a manner
that you may have the use of their entire knowledge to back you up in your
own plans and purposes.
12. Co-operation will teach you the value of teamwork in all you do. Co-operation
will teach you the value of co-ordinating your own efforts with others by
putting aside friction, jealousy, strife, envy and cupidity.
13. Profiting by Failure will teach you how to make stepping stones out of all
your past and future mistakes and failures. It will teach you the difference
between’ failure’ and ’temporary defeat’, a difference which is very great and
very important. It will teach you how to profit from your own failures and by the
failures of others.
14. Tolerance will teach you how to avoid the disastrous effects of racial and
religious prejudices which mean defeat for millions of people who permit
themselves to become entangled in foolish argument over these subjects,
thereby poisoning their own minds and closing the door, to reason and
investigation. This law is the twin brother of the law Accurate Thought, for the
reason that no one may become an accurate thinker without practicing
tolerance. Intolerance makes enemies of those who should be friends,
destroys opportunity and fills the mind with doubt, mistrust and prejudice.
15. Practicing the Golden Rule will teach you how to make use of the great
universal law of human conduct in such a manner that you may easily get
harmonious co-operation from any individual or group of individuals. The
Golden Rule is essentially, to do unto others, as you would wish them to do
unto you if your positions were reversed.