Belief and Behavior vs culture and mythology By Devdutt

There was once a priest who was very poor, there were constant quarrels in his house between his unhappy wife, his hungry children and his helpless parents. He begged the deity of his temple to help. So the deity gave him a pot of gold. The happy priest sold the gold and used the money to repay his debts, bought all the things money could buy, and even made investments to secure his future. But soon after the quarrels started again: between his greedy wife, his ambitious children and his neglected parents. Each one wanted a greater share of the treasure. Annoyed, the priest went to the deity and demanded a solution. Once again the deity gave him a pot of gold. “No, I don’t want another pot of gold. Give me something that solves the problem truly,” cried the priest. “Pot of gold!” exclaimed the deity, “But I never gave you a pot of gold. I gave you the nectar of wisdom. Did you not drink it? Or were you too distracted by the container?”

Stories, symbols and rituals that define a culture, even business practices that shape an organization, make up the pot of gold that we all engage with; contained within it is belief in the culture that makes us see the world in a particular way. Overlooked.

Belief is subjective truth, my truth and your truth, the lens through which we make sense of the world.
Animals do not have beliefs. Animals want to know if the other is food, a mate or a threat. Humans, however, are consumed with notions of what is true (satyam, in Sanskrit), good (shivam) and beautiful (sundaram). Belief establishes these. Belief enables us to qualify people as heroes, villains and victims. Everyone believes their subjective truth to be the objective truth, and clings to it firmly, as it determines their self-image and their self-worth
As is belief, so is behaviour, so is business. i.e  Intent, Task and the Target, in other words eat, mate and survive vs, beauty, right, truth, and peace..choose..

Organizational values are mapped to particular behaviours: the assumption is that certain behaviours reflect certain beliefs. This assumption allows the pretender to thrive in corporations, for as long as you are polite or mindful of protocol and respectful of rules, no one really cares what you feel or think. Belief may express itself in behaviour, but the reverse may not be true. When corporations speak of growth, they speak of institutional growth not individual growth. And growth is always seen in terms of accumulation of wealth or equity or skills, never in terms of emotion or intellect most of the time

Despite objectivity , management  is firmly rooted in the subjective truth and obsessed with goals. Targets come first, then tasks, then people
Erstwhile western management thinkers were convinced that goal-orientation is logical, hence the universal solution to all business problems.
And / but in cultures like India, where this goal-orientation is seen as a problem, not a solution, here means are as important if not more as the ends !
While Belief is the seed from which sprouts every human enterprise, every culture, every act of human kindness and cruelty, every belief is irrational and hence a myth;  mythology, is  study of cultural historical stories, symbols and rituals to decode the beliefs they communicate.
For the believer, his belief is objective truth; he therefore rejects the notion of myth, and that is why  We convince ourselves that our beliefs are rational hence right, while those of others are irrational, hence wrong… an thus  we get delighted since Every animal looks at the world differently but the human gaze is especially different because the reality of nature is being constantly compared and contrasted with imaginary reality inside the head.

Because every other human we encounter has their own version of imagined reality and each person is convinced that their imagined reality is the ‘correct’ version of reality  we use  language, creativity and reason to communicate OUR view and convince others of OUR view, discuss debate negotiate convince coerce confuse compel and what not  ????