Marketing Takeaways from Simon Sinek’s “Start With Why”

Start With Why: How Great Leaders Inspire Everyone to Take Action

According to Simon Sinek, the fundamental difference between the “Apples” of the world and everyone else is that they start with “why.”

What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle,” image pictured right. The golden circle has three layers:

Why – This is the core belief of the business. It’s why the business exists.
How – This is how the business fulfills that core belief.
What – This is what the company does to fulfill that core belief.
Sounds simple, but what Sinek found is that most companies do their marketing backwards. They start with their “what” and then move to “how” they do it. Most of these companies neglect to even mention why they do what they do. More alarmingly, many of them don’t even know why they do what they do!

Not Apple. Apple starts with “why.” It is the core of their marketing and the driving force behind their business operations. To help illustrate this point, imagine if Apple also started backwards by creating a marketing message that started with “what.”

“We make great computers. They’re user friendly, beautifully designed, and easy to use. Want to buy one?”

While these facts are true, I’m not sold. We instead want to know why they are great and user friendly. Turns out Apple has figured this out over the years and knows better. Here’s what a real marketing message from Apple might actually look like:

“With everything we do, we aim to challenge the status quo. We aim to think differently. Our products are user friendly, beautifully designed, and easy to use. We just happen to make great computers. Want to buy one?”

See how different that feels? Because Apple starts with “why” when defining their company, they are able to attract customers who share their fundamental beliefs. As Sinek puts it, “People don’t buy what you do. They buy why you do it.” Starting with “why” makes Apple more than just a computer company selling features, and that’s why their products have flourished while their competitors’ products with similar technology and capabilities have often flopped.

But enough about Apple. Simon Sinek’s “Start With Why” philosophy isn’t just about billion dollar businesses. It also has implications for inbound marketers in any sized business. Let’s take a look at some of the key marketing takeaways from the “Start With Why” philosophy.

3 Key Takeaways for Inbound Marketers

1. Step Back and Use “Why” to Think About Your Own Business

Do you know your company’s “why”? (Hint: It’s not to make money). Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? As Sinek has found, having loyal customers is all about attracting the people who share your fundamental beliefs. Remember: People don’t buy what you do. They buy why you do it.

Yes, this might seem obvious, but it’s a critical step that is often overlooked. If you were (or are) the founder of your business, wouldn’t you want the people marketing it to know why you started it in the first place? Understanding “why” is essential to knowing how to communicate “how” and “what” you do.

2. Incorporate “Why” into Your Marketing Copy

The idea of starting with “why” is also a copy writing best practice. The next time you’re writing an email, a blog post, or a landing page, start your writing with “why.” You see, “why” explains the underlying value of what you’re promoting. Consider these two opening sentences to a hypothetical email:

“Check out our new ebook, 7 Ways to Generate Leads with Social Media. We’ll show you the seven most effective ways to use social media to generate leads for your business.”


“In the past decade, social media has become a very powerful tool for businesses. More and more businesses are adopting social media strategies to fuel their lead generation. In our new ebook, we’ll show you the seven most effective ways to use social media for your business. Check out 7 Ways to Generate Leads with Social Media.”

What we’ve found is that the second type of email copy leads to a significantly higher click-through rate. Communicating the value (aka the “why”) right off the bat sparks the reader’s intrigue, at which point all you need to do is close the deal with the details (how and what).

3. Redefine your Buyer Personas

I’ll say it again: People don’t buy what you do. They buy why you do it.

With that mind, think about your buyer personas for a moment. Are they based purely on target demographics and assumed characteristics? Are they the kinds of people who might share your core values? What is it that drives your buyer personas to buy your products and remain loyal over a long period of time?

If you don’t know the answers to these questions, it’s ok! You don’t necessarily have to scrap your buyer personas and start over. Just add more context to who they are and how they identify with your “why.” Doing so will get you to start thinking about the internal motivation that goes behind their purchase decisions. Perhaps you are a small business with large competitors and your customers are loyal to you because they like to support the little guy. Maybe you’re making the world a better place, and your customers love you because they believe in your cause. Whatever the reason, redefining your buyer personas to match your “why” is critical in creating marketing that inspires them to continue advocating for you.

Excellent Leaders, The MOMENTS That Define you

Excellent Leaders, The MOMENTS That Define you [Author: Lee J.Colan Publisher:Cornerstone Leadership Institute]

1 Commit: Giving your all-time best > You are the conductor of your own thoughts ,Mentally reframe challenges to view them in a positive light,Your responsibility as a leader includes always pushing your people and yourself>Think excellence “Why do we do what we do?”, Know it yourself and let your team also understand. Keep it simple people commit to what they can understand but Think big-stir the emotions,causes not goals are reasons to go to work every day >Create a compelling cause Define and live by your team’s foundational values,Look at repeat problems for symptoms of cracks in value systems,Define rules of engagement describing how a team interacts, help focus on what is critical for performance >Secure your foundation

2 Plan: Taking time out Take time to plan/ proactively estimate and forecast instead of just reacting and firefighting,Answer the questions -What are we trying to achieve? (Goals)-How are we going to achieve it? (Plans)-How can I contribute? (Roles)-What’s in it for me? (Rewards),Be more specific, have clarity,Don’t underestimate others intelligence -What am I absolutely passionate about? -Which tasks are very easy and natural for me to perform?Decide to Do or to Delegate,Match each employee’s sweet spot to job requirements,Redesign/reengineer the procedure and process work to keep your team in their sweet spots,eliminating redundancy,reduce /reuse or refuse ineffective resources utilisation >Optimize Sweetspots Cut through the complexities,simple, focused teams are more productive,Identifying this 20 percent of things which are responsible for 80 percent of profits allows you to concentrate 80 percent of your efforts on areas in which they will be most effective so as to Leverage your vital few and minimize your trivial many>Magnify your leadership

3 Act: Making every minute count Excellence belongs to those who act [and grab Life rewards ]instead of making excuses and be inactive Look for excellence in all you do and excellence will find you.Focusing on positive aspects of life attracts “luck”. Look at how adn where you spend your time and enery and resources.Hard work is the best predictor for success>Check your focus Learn to say NO to good so as to say YES to better use of resources,Dont let go team’s time, money and energy wasted in meetings,Do not worry about things that are outside your control and loose focus by being unnecessarily concerned>Treasure your precious resources Spend your time making meaningful decisions, on-line real-time , on those important and urgent issues,Collect the best information you can quickly, then use your leadership intuition to make the decision,Listen more and speak less, look for body langauge and non verbal cues,read between lines, feel the pulse,the higher you are in an organization, the more filtered the information you receive > validate your inputs before decisions

4 Connect: Reaching for the hands of time Showing appreciation is a matter of priority and action, appreciate the subtle difference in treatment between a person and an employee,reinforces desired behavior by more positive intereactions for every negative interaction, appreciate inpublic and scold in private, Employee recognition is more effective when it is tailored to the individual >Look beyond your employees Methodically cultivate relationships/network, get trends and grapewine information,have good MIS,make best your of data on hand and respond fast , take help, research, ask >Cultivate your network Use Effective fun, simple and meaningful,rituals to reinforce your team values for better interaction that fit both your leadership style and the chemistry of the team, few but deep >Ritualize your team -Revitalize

5 Invest: Giving your time to improve a life Mentor for success in work and life of our colleagues,Coach well the first time avoiding cost of repetition by proper investment of a leader’s time and energy,Experiences help you and your employees grow > INSPIRE and Motivate Living your legacy is often the best way to ensure that it will remain, and is also a good way to lead through example Passing the baton to someone you have invested in and seeing your values reflected in that person is one of the most joyful moments for any leader.Even small investments can pay off> Live and Leave your legacy Embrace lifelong learning & build self confidence and instil confidence on team, Use your downtime as mental uptime– read, listen, learn, visualize ,Take help from mentors to get valuable answers to tough questions> Exercise your brain as much as your body

6 Change: Adapting to the times Constantly examine your boundaries to determine if they should be let down for expansion or kept up When you feel you are cruising to victory, take a look around, be humble and focused on the next level, Discomfort allows you to keep your momentum and gives a healthy alertness of where you can improve. > Delight in discomfort Since fear of the unknown is always the strongest, defining moments can occur when you choose to know your fears,act on them, don’t react to them,seek noholds barred input,allowe and accept differing opinions > Get rational about your fears Be Convinced that YOU [your team ] make the difference,Change the world with one small act of yours, one at tiem,regularly,frequently,always pursuing excellence for you and the people around you. >Multiply your power of one

7 Conquer: Standing the test of time Real survivors are masters of their own circumstances, never victims of them. Take inventory of what is lost and what is not, Be thankful, Appreciate the graces,Convert turning points into learning points,Do not obsess about yesterday and do not be seduced by the promise that tomorrow >Move through adversity steadfastedly List your non-negotiables ,be bold and faithful,Excellent leaders break the rules on knowing what is right and acting on it cultiving courage to conquer outside forces, and humility to conquer the inside ones> Take your stand Most people fail because they do not stick to it long enough to succeed Ignoring the odds and critics, never ever giving up, always have faith in yourself and your team > Stick to it Patiently

Habits of Character and Leadership

Thoughts By Brian Tracy on Habits of Character and Leadership 
• The ultimate aim of human life and activity is development of character, according to Aristotle. The most
important goal you could hope to accomplish in the course of your life is to become an excellent person,
in every respect. Your purpose should be to develop the kind of personality and character that earns you
the respect, esteem, and affection of the important people in your world.
• Develop Your Own Character :Aristotle, probably the greatest philosopher and thinker of all time, said a
simple method can help, if you wish to learn a virtue later in life. Simply practice the virtue in every
situation where that virtue is required. In other words, if you wish to develop the quality of courage, act
courageously even when you feel afraid.
• Aspire to Leadership :It is not easy to rise to a position of leadership in any organization or in
any society. The competition for leadership is fierce. Only the people who are the very best equipped to
acquire leadership positions and then to hold on to those positions rise to the top in any area.
• Whatever It Takes :In a way, leadership is "situational." What is necessary for success in a leadership
position is determined by many factors, including the people to be led; the objectives to be accomplished;
the competition for resources; the social, cultural, political, and economic environment; and the situation
that the leader finds at the moment. Changing any of these factors will change the qualities of leadership
necessary for success.
• The True Test of a Leader:Peter Drucker says the only event that is inevitable in the like of the leader is
the "unexpected crisis." Only when you encounter a setback, an obstacle, a difficulty, or the inevitable
crisis, do you demonstrate the kind of person you really are. It is not what you say, wish, hope, or intend
that reveals your character. It is only your actions, especially your actions in the face of adversity and
possible setbacks or losses.
• You Are Responsible :Once you have developed a clear vision for your ideal future and resolve
to develop unshakable courage by doing the things you fear, you must develop the habit of accepting
complete responsibility for yourself and for every aspect of your life.
• Tell the Truth :Perhaps the most important quality of leadership is the habit of integrity.
You develop integrity and become a completely honest person by practicing telling the truth to yourself
and others in every situation. Shakespeare wrote, "To thine own self be true," meaning that you are what
you believe in. You must continually clarify what you stand for and what you will not stand for. Once
you have decided that you are going to build your life around certain values, you refuse to compromise
those values for anything.
• Action Exercise :Imagine that you could write your own eulogy. How would you like to be
remembered and described by others when you are gone?

Just do it. Eat that Frog Brian Tracy

Just do it. Eat that Frog Brian Tracy

Galileo once wrote,
“You cannot teach a person something he does not already know; you can only bring what he does know to his awareness.”

Success Is Predictable
Simply put, some people are doing better than others because they do things differently and they do the right things right.

A Simple Truth
The ability to concentrate single-mindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status and happiness in life.
YOU will never be able to do everything you have to do

The Need to Be Selective
An average person who develops the habit of setting clear priorities and getting important tasks completed quickly will run circlesaround a genius who talks a lot and makes wonderful plans but who gets very little done.

Your “frog” is your biggest, most important task, the one you are most likely to procrastinate on if you don’t do something about it.

The first rule of frog-eating is: “If you have to eat two frogs, eat the ugliest one first.”
The second rule of frog-eating is: “If you have to eat a live frog at all, it doesn’t pay to sit and look at it for very long.”

SO, if you have two important tasks before you, start with the biggest, hardest and most important task first. Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else  .you are paid and promoted for getting specific, measurable results Many people confuse activity with accomplishment.
The habit of setting priorities, overcoming procrastination and getting on with your most important task is a mental and physical skill.With practice, you can learn any behavior or develop any habit that you consider either desirable or necessary. The three key qualities to develop the habits decision, discipline, and determination.

“Think on paper.”
“There is one quality that one must possess to win, and that is definiteness of purpose, the knowledge of what one wants and a burning desire to achieve it.” Napoleon Hill
Clarity is perhaps the most important concept in personal productivity.A major reason for procrastination and lack of motivation is vagueness, confusion and fuzzy mindedness about what it is you are trying to do, and in what order and for what reason.
Goals are the fuel in the furnace of achievement.> Decide exactly what you want. Write it down.  Set a deadline on your goal . Make a list of everything that you can think of that you
are going to have to do to achieve your goal. . Organize the list into a plan [by priority and sequence] Take action on your plan immediately.  Resolve to do something every single day that moves
you toward your major goal
“One of the very worst uses of time is to do something very well that need not be done at all.” Stephen Covey says that, “Before you begin scrambling up the ladder of success, make sure that it is leaning against the right building

Plan Every Day In Advance
Q:”How do you eat an elephant?”A:”One bite at a time!”
“Planning is bringing the future into the present so you can do something about it now.” Alan Lakein
Alex Mackenzie wrote, “Action without planning is the cause of every failure.”
Your mind, your ability to think, plan and decide, is your most powerful tool for overcoming procrastination and increasing your productivity  .The more time you take to make written lists of everything you have to do, in advance, the more effective and efficient you will be
Adopt Six “P” Formula. It says, “Proper Prior Planning Prevents Poor Performance.”
10/90 Rule says that the first 10% of time that you spend planning and organizing your work, before you begin, will save you as much as 90% of the time in getting the job done once you get started.

Apply Pareto Principle -“Resist the temptation to clear up small things first.”
“We always have time enough, if we will but use it aright.” Wolfgang Von Goethe
80/20 Rule >”vital few,” the top 20% in terms of money and influence, and the “trivial many,” the bottom 80%. 20% of your activities will account for 80% of your results.So universally 20 Pct value accounts for 80 Pct volume.
The most valuable tasks you can do each day are often the hardest and most complex and these invariably payoff and reward tremendously
Just thinking about starting and finishing an important task motivates you and helps you to overcome procrastination
If you procrastinate on important things they become urgent

Consider the Consequences-“Long-term thinking improves short-term decision making.”
“Every man has become great; every successful man has succeeded, in proportion as he has confined his powers to one particular channel.” Orison Swett Marden
The potential consequences of any task or activity are the key determinants of how important it really is to you and to your company.
“long-time perspective” is the most accurate single predictor of upward social and economic mobility;future-orientation of the consequences of your actions.
“What are the potential consequences of doing or not doing this task?” “Future intent influences and often determines present actions.”

Think about the Long Term
“Failures do what is tension relieving while winners do what is goal achieving.”
Motivation requires motive.the time is going to pass anyway. The only question is how you use it and where you are going to end up at the end of the weeks and months
“There is never enough time to do everything, but there is always enough time to do the most important thing.”
“There will never be enough time to do everything you have to do.”

Deadlines Are an Excuse
Sometimes the job actually takes much longer to complete when people rush to get the job done at the last minute and then have to redo it
The question is “What are my highest value activities?””What can I and only I do, that if done well, will make a real difference?” “What is the most valuable use of my
time, right now?”
Peter Drucker said DO ONLY ,What can you, and only you do, that if done well, can make a real difference!!
As Goethe said, “The things that matter most must never be at the mercy of the things that matter least.” “Just begin and the mind grows heated;continue, and the task will be completed!”

Practice Creative Procrastination “You can only get your time and your life under control to the degree to which you discontinue lower value activities.”
“Make time for getting big tasks done every day. Plan your daily workload in advance. Single out the relatively few small jobs that absolutely must be done immediately in the morning. Then go directly to the big tasks and pursue them to completion.” Boardroom Reports
The fact is that you can’t do everything that you have to do. You have to procrastinate on something! Therefore, procrastinate on small tasks
A priority is something that you do more of and sooner, while a posteriority is something that you do less of and later, if at all.
Say it politely and courteously. “No!” Say it early and say it often.

Procrastinate on Purpose
Most people engage in unconscious procrastination.set posteriorities wherever and whenever you can.

Use the ABCDE Method Continually
“The first law of success is concentration – to bend all the energies to one point, and to go directly to that point, looking neither to the right or to the left.” William Mathews
An “A” item is defined as something that is very important. This is something that you must do. This is a task for which there can be serious consequences if you do it or fail to do it  If you have more than one “A” task, you prioritize these tasks by
writing A-1, A-2, A-3, and so on in front of each item
A “B” item is defined as a task that you should do. But it only has mild consequences. These are the tadpoles of your work life. This means that someone may be unhappy or inconvenienced if you don’t do it, but it is nowhere as important as an “A” task. The rule is that you should never do a “B” task when there is an “A”
task left undone
A “C” task is defined as something that would be nice to do, but for which there are no consequences at all, whether you do it or not. This  has no affect at all on your work life.
A “D” task is defined as something you can delegate to someone else. The rule is that you should delegate everything that anyone else can do so that you can free up more time for the “A” tasks that only you can do.
An “E” task is defined as something that you can eliminate altogether and it won’t make any real difference
But every minute that you spend on an “E” task is time taken away from a task or activity that can make a real difference in your life

Focus On Key Result Areas
“When every physical and mental resource is focused, one’s power to solve a problem multiplies tremendously.” Norman Vincent Peale
In its simplest terms, you have been hired to get specific results

The Big Seven
key result areas of management are: Planning,Organizing, Staffing, Delegating, Supervising, Measuring andReporting
key result areas of salespeople are: Prospecting, Building Rapport and Trust, Identifying Needs, Presenting Persuasively, Answering Objections, Closing the Sale, and Getting Resales and Referrals

Clarity Is Essential
The starting point of high performance is for you to first of all identify the key result areas of your work The employee’s ability to perform these tasks quickly and efficiently largely determines her pay and promotability.

Give Yourself a Grade
Grade yourself on a scale of 1-10 in each of those of your key result areas .Your weakest key result area sets the height at which you can use all your other skills and abilities
The better you become in a particular skill area, the more motivated you will be to perform that function, the less you will procrastinate and the more determined you will be to get it finished

The Great Question
“What one skill, if I developed and did it in an excellent fashion, would have the greatest positive impact on my career?” The good news is that all business skills are learnable .Never stop improving

The Law of Three
““Do what you can with what you have right where you are.” Theodore Roosevelt

One Thing All Day Long
“Once I had made up this list, you then told me to ask this question, ‘If you could only do one thing on this list, all day long, which one task would contribute the greatest value to your company?’ 90% of the value that you contribute to your company is contained in those TOP three tasks
Your rewards, both financial and emotional, will always be in direct proportion to your results, to the value of your contribution.It is quality of time at work that counts and quantity of time at home that matters.

When you go to work, put your head down and work the whole time. Start a little earlier, stay a little later, and work a little harder. Don’t waste time ..By not working effectively and efficiently during your workday, you create unnecessary stress and you deprive the members of your family of the very best person you can possibly be.

Prepare Thoroughly Before You Begin.“You miss every shot you don’t take.” Wayne Gretsky,

“No matter what the level of your ability, you have more potential than you can ever develop in a lifetime.” James T. McKay
When you are fully prepared, you are like a cocked gun or an archer with an arrow pulled back taut in the bow. You just need one small mental push to get started on your highest value tasks.
Once you have completed your preparations, it is essential that you launch immediately toward your goals. Get started. Do the first thing, whatever it is.  Don’t expect perfection the first time, or even the first few times. “get it 80% right and then correct it later.”

Take It One Oil Barrel at A Time
“Persons with comparatively moderate powers will accomplish much if they apply themselves wholly and indefatigably to one thing at a time.” Samuel Smiles
Confucius wrote that, “A journey of a thousand leagues begins with a single step.”

Take It One Step at a Time. Your job is to go as far as you can see. You will then see far enough to go further.

Upgrade Your Key Skills
“The only certain means of success is to render more and better service than is expected of you, no matter what your task may be.” Og Mandino
Pat Riley, said, “If you’re not getting better, you’re getting worse.”

Never Stop Learning .“Continuous learning is the minimum requirement for success in any field.”
One of the most helpful of all time management techniques is for you to get better at your key tasks. One piece of information or one additional skill can make an enormous difference in your ability to do the job well.

Three Steps to Mastery
First, read in your field for at least one hour every day Second, take every course and seminar available on key skills that can help you Third, listen to educational/developmental programs ,say while drving.The more you learn and know, the more confident and motivated  you feel .And there is no limit to how far or how fast you can advance except for the limits you place on your own imagination.

Leverage Your Special Talents
“Do your work. Not just your work and no more, but a little more for the lavishings sake – that little more that is worth all the rest.” Dean Briggs
There are certain things that you can do, or that you can learn to do, that can make you extraordinarily valuable to yourself and to others.

Increase Your Earning Ability .
Take stock of your unique talents and abilities on a regular basis. What is it that you do especially well? What are you good at? What do you do easily and well that is difficult for other people?

Do What You Love to Do
What is it that you enjoy the most about your work?  What is it that you do that gets you the most compliments and praise from other people? You cannot do everything but you can do those few things in which you excel, the few things that can really make a difference.

Identify Your Key Constraints .Why aren’t you at your goal already?
“Concentrate all your thoughts on the task at hand. The sun’s rays do not burn until brought to a focus.” Alexander Graham Bell
Ask yourself these questions: What is holding you back? What sets the speed at which you achieve your goals? What determines how fast you move from where you are to where you want to go?
Whatever you have to do, there is always a limiting factor that determines how quickly and well you get it done.

The accurate identification of the limiting factor in any process and the focus on that factor can usually bring about more progress in a shorter period of time than any other single activity.
80% of the constraints, the factors that are holding you back from achieving your goals, are internal. They are within yourself, within your own personal qualities, abilities, habits, disciplines or competencies Only 20% of the limiting factors are external outside, in the form of competition, markets, governments or other organizations

Look Into Yourself
“What is it in me that is holding me back?” The failure to identify the correct constraint, or the identification of the wrong constraint, can lead you off in the wrong direction.
Often, starting off your day with the removal of a key bottleneck or constraint fills you full of energy and personal power

Put the Pressure on Yourself “No one is coming to the rescue/motivate.”
“The first requisite for success is to apply your physical and mental energies to one problem incessantly without growing weary.” Thomas Edison
Only about 2% of people can work entirely without supervision. We call these people “leaders.” and others of ofcourse continue as followers
The standards you set for your own work and behavior should be higher than anyone else could set for you. Always look for ways to go the extra mile, to do more than you are paid for
Then race against your own clock. Beat your own deadlines

Maximize Your Personal Powers
“Gather in your resources, rally all your faculties, marshal all your energies, focus all your capacities upon mastery of at least one field of endeavor.” John Haggai
Overworking Can Mean Underproducing
The more tired you become, the worse will be the quality of your work and the more mistakes you will make.
At a certain point, like a battery that is run down, you can reach “the wall” and simply be unable to continue.

Work at Your Own Pace
There are specific times during the day when you are at your best for certain things you. Take at least one full day off every week. It is true that “a change is as good as a rest.”
Aim to exercise 30 minutes per day, to Guard Your Physical Health By eating lean and healthy, exercising regularly and getting lots of rest, you’ll get more and better work done, easier and with greater satisfaction than ever before.
Motivate Yourself into Action .Optimistic people seem to be more effective.
“It is in the compelling zest of high adventure and of victory, and of creative action that man finds his supreme joys.” Antoine de Saint-Exupery
Most of your emotions, positive or negative, are determined by how you talk to yourself on a minute-to-minute basis. It is not what happens to you but the way that you interpret the things that are happening to you that determines how you feel  .You should talk to yourself positively all the time to boost your self-esteem.
“The last great freedom of mankind is the freedom to choose your attitude under any set of external conditions.” Victor Frankl
“You should never share your problems with others because 80% of people don’t care about them anyway, and the other 20% are kind of glad that you’ve got them in the first place.”
1. look for the good in every situation 2. difficulties come not to obstruct, but to instruct. 3.look for the solution to every problem 4.continually visualize your goals and ideals and talk to  yourself in a positive way,

Get Out Of the Technological Time Sinks .Don’t Become Addicted
“There is more to life than just increasing its speed.” Ghandhi
Technology can be your best friend or your worst enemy .Technology is meant to help us to improve the quality of our lives by enabling us to accomplish our key tasks and communicate with the key people in our world faster and more efficiently than ever before you need to detach on a regular basis from the technology and communication devices that can overwhelm you if you are not careful

Continuous Contact Is Not Essential
Refuse to Be a Slave. Technology is there to help you, not to hinder you,  A Servant, Not a Master .Keep asking yourself, “What’s important here?”
Maintain your “inner calm” by forcing yourself to stop on a regular basis and “listen to the silence.”
There are very few things that are so important that they cannot wait.“If it is really important, someone will tell you.”

Slice and Dice the Task-Develop a Compulsion to Closure
“The beginning of a habit is like an invisible thread, but every time we repeat the act we strengthen the strand, add to it another filament, until it becomes a great cable and binds us irrevocably in thought and act.” Orison Swett Marden
you lay out the task in detail and then resolve to do just one slice of the job for the time being, like eating a roll of salami, one slice at a time ;once you have started and completed a single part of the job, you will feel like doing just one more “slice.”
And the bigger the task you start and complete, the better and more elated you feel .Each small step forward energizes you
You Swiss cheese a task when you resolve to work for a specific time period on a task. This may be as little as five or ten minutes, after which you will stop and do something else .Once you start working, you develop a sense of forward momentum and a feeling of accomplishment. Don’t delay. Try it today!

Create Large Chunks of Time-Make Every Minute Count
“Nothing can add more power to your life than concentrating all of your energies on a limited set of targets.” Nido Qubein
Your ability to create and carve out these blocks of high value, highly productive time, is central to your ability to make a significant contribution to your work and your life.
Remember, the pyramids were built one block at a time.Use travel and transition time, what is often called “gifts of time” ,deliberately and creatively organize,to complete small chunks of larger tasks.

Develop A Sense of Urgency
“Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” Napoleon Hill
Highly productive people take the time to think, plan and set priorities. They then launch quickly and strongly toward their goals and objectives. They work steadily, smoothly and continuously  One of the ways you can trigger this state of flow is by developing a “sense of urgency.” This is an inner drive and desire to get on with the job quickly and get it done fast .You focus on specific steps you can take immediately

Build Up a Sense of Momentum-Do It Now!
Although it may take tremendous amounts of energy to overcome inertia and get started initially, it then takes far less energy to keep going.
Nothing will help you more in your career than for you to get the reputation for being the kind of person who gets important work done quickly and well

Single Handle Every Task
“And herein lies the secret of true power. Learn, by constant practice, how to husband your resources, and concentrate them, at any given moment, upon a given point.” James Allen
Your ability to select your most important task, to begin it and then to concentrate on it single mindedly until it is complete is the key to high levels of performance and personal productivity

Once You Get Going, Keep Going
keep working at the task, without diversion or distraction, until the job is 100% complete.Persistence is actually self-discipline in action
The truth is that once you have decided on your number one task, anything else that you do other than that is a relative waste of time
Elbert Hubbard defined self discipline as, “The ability to make yourself do what you should do, when you should do it, whether you feel like it or not.”

Napoleon Hill in his book, “Law of Success”, says

Napoleon Hill ‘s The Fifteen Laws of Success

1. A Definite Chief Aim. This will teach you how to save the wasted effort which
the majority of people expend in trying to find their life-work. The goal is to
forever to do away with aimlessness and to fix your heart and hand upon
some definite, well conceived purpose as a life work.
2. Self-Confidence. Self-confidence will help you master the six basic fears
which most of us pick-up in life – the fear of Poverty, the fear of Ill-Health, the
fear of Old Age, the fear of Criticism, the fear of Loss of Love of Someone and
the fear of Death. The goal is to learn the difference between egotism and real
self-confidence which is based upon definite, usable knowledge.
3. Habit of Saving. Will teach you how to distribute your income systematically
so that a definite percentage of it will steadily accumulate, thus forming one of
the greatest known sources of personal power. According to Hill no one may
succeed in life without saving money. There is no exception to this rule, and
no one may escape it!
4. Initiative and Leadership This law will show you how to become a leader
instead of a follower in your chosen field of endeavour. It will develop in you
the instinct for leadership which will cause you gradually to gravitate to the top
in all undertakings that you participate.
5. Imagination will stimulate your mind so that you will conceive new ideas and
develop new plans which will help you in attaining the object of your Definite
Chief Aim. This law will show you how to create new ideas out of old, well
known concepts, and how to put old ideas to new uses.
6. Enthusiasm will enable you to ‘saturate’ all with whom you come in contact
with interest in you and your ideas. Enthusiasm is the foundation of a Pleasing
Personality, and you must have such a personality in order to influence others
to co-operate with you.
7. Self-Control is the ‘balance wheel’ with which you control your enthusiasm
and direct it where you wish it to carry you.
8. The Habit of doing more than paid for is one of the most important lessons
of the Law of Success. This will teach you how to take advantage of the Law
of Increasing Returns, which will eventually insure you a return in money far
out of proportion to the service you render. The true leader is one that
continually practices the habit of doing more work and better work than that
for which he or she is paid for.
9. Pleasing Personality is the ‘fulcrum’ on which you must place the ‘crowbar’
of your efforts, and when so placed, with intelligence, it will enable you to
remove mountains of obstacles. To develop as a leader it is vital to possess a
pleasing personality.
10. Accurate Thinking is one of the important foundation stones of all enduring
success. This teaches you how to separate ‘facts’ from mere ‘information’. It
teaches you how to organise known facts into two classes: the ‘important’ and
the ‘unimportant’ fact.
11. Concentration is all about how to focus your attention upon one subject at a
time until you have worked out practical plans for mastering that subject.
Concentration will teach you how to ally yourself with others in such a manner
that you may have the use of their entire knowledge to back you up in your
own plans and purposes.
12. Co-operation will teach you the value of teamwork in all you do. Co-operation
will teach you the value of co-ordinating your own efforts with others by
putting aside friction, jealousy, strife, envy and cupidity.
13. Profiting by Failure will teach you how to make stepping stones out of all
your past and future mistakes and failures. It will teach you the difference
between’ failure’ and ’temporary defeat’, a difference which is very great and
very important. It will teach you how to profit from your own failures and by the
failures of others.
14. Tolerance will teach you how to avoid the disastrous effects of racial and
religious prejudices which mean defeat for millions of people who permit
themselves to become entangled in foolish argument over these subjects,
thereby poisoning their own minds and closing the door, to reason and
investigation. This law is the twin brother of the law Accurate Thought, for the
reason that no one may become an accurate thinker without practicing
tolerance. Intolerance makes enemies of those who should be friends,
destroys opportunity and fills the mind with doubt, mistrust and prejudice.
15. Practicing the Golden Rule will teach you how to make use of the great
universal law of human conduct in such a manner that you may easily get
harmonious co-operation from any individual or group of individuals. The
Golden Rule is essentially, to do unto others, as you would wish them to do
unto you if your positions were reversed.

Titbits from TOLERANCE by Napoleon Hill

THERE are souls in this world which have the gift of finding joy everywhere, and of leaving it behind them everywhere they go.- Faber. “You Can Do It if You Believe You Can!” Intolerance is a form of ignorance which must be mastered before any form of enduring success may be attained It dethrones reason and substitutes mob psychology in its place Intolerance is the chief disintegrating force in the organized religions of the world, where it plays havoc with the greatest power for good there is on this earth; by breaking up that power into small sects and denominations which spend as much effort opposing each other as they do in destroying the evils of the world. Hearts, like doors, can ope with ease, To very, very little keys; And don’t forget that they are these: “I thank you, sir,” and “If you please.” Factors which constitute the chief controlling forces of civilization. One is physical heredity and the other is social heredity The teachers and professors were forced to implant the ideal of “kultur” in the minds of the students, and out of this teaching, in a single generation, grew the capacity for sacrifice of the individual for the interest of the nation which surprised the modern world. IT takes but a second to administer a rebuke, but it may take a life-time for the one who has been rebuked to forget it. The first question we ask about a new acquaintance is not, “Who are you?” but, “What have you?” And the next question we ask is, “How can we get that which you have?”War grows out of the desire of the individual to gain advantage at the expense of his fellow men, and the smoldering embers of this desire are fanned into a flame through the grouping of these individuals who place the interests of the group above those of other groups UNFORTUNATE, in-deed, is the man who becomes so used to evil that it no longer appears to be horrible “Thou shalt not kill!” Greatly begin! though thou have time, But for a line, be that sublime – Not failure, but low aim is crime. it is woman’s nature to subordinate the interests of the present to those of the future. It is woman’s nature to implant, in the mind of the young, ideals that will accrue to the benefit of generations yet unborn, while man is motivated generally by expediency of the present. SINGLENESS of pur-pose is one of the chief essentials for success in life, no matter what may be one’s aim. -John D. Rockefeller, Jr. Under the stress of war, that great mass of humanity was reduced to a common level where they fought shoulder to shoulder, side by side, without asking any questions as to each other’s racial tendencies or religious beliefs. We learned from the world war that we cannot destroy a part without weakening the whole; that when one nation or group of people is reduced to poverty and want, the remainder of the world suffers, also. Stated conversely, we learned from the world war that co-operation and tolerance are the very foundation of enduring success Books and lessons, in themselves, are of but little value; their real value, if any, lies not in their printed pages, but in the possible action which they may arouse in the reader. For Any learning > value to you will depend entirely upon the extent to which it stimulates you to think and to act as you would not have done without its influence The chief object of course is to educate, more than it is to inform – meaning by the word “educate” to educe, to draw out! to cause you to use the power that lies sleeping within you, awaiting the awakening hand of some appropriate stimulus to arouse you to action.!! IF a man has built a sound character it makes but little diff-erence what people say about him, because he will win in the end. – Napoleon Hill, Sr.


 TOLERANCE! When the dawn of Intelligence shall have spread its wings over the eastern horizon of progress, and Ignorance and Superstition shall have left their last footprints on the sands of Time, it will be recorded in the book of man’s crimes and mistakes that his most grievous sin was that of Intolerance! The bitterest Intolerance grows out of racial and religious differences of opinion, as the result of early childhood training. How long, O Master of Human Destinies, until we poor mortals will understand the folly of trying to destroy one another because of dogmas and creeds and other superficial matters over which we do not agree? Our allotted time on this earth is but a fleeting moment, at most! Like a candle, we are lighted, shine for a moment and flicker out! Why can we not so live during this short earthly sojourn that when the Great Caravan called Death draws up and announces this visit about finished we will be ready to fold our tents, and, like the Arabs of the Desert, silently follow the Caravan out into the Darkness of the Unknown without fear and trembling? I am hoping that I will find no Jews or Gentiles, Catholics or Protestants, Germans or Englishmen, Frenchmen or Russians, Blacks or Whites, Reds or Yellows, when I shall have crossed the Bar to the Other Side. I am hoping I will find there only human Souls, Brothers and Sisters all, unmarked by race, creed or color, far I shall want to be done with Intolerance so I may lie down and rest an æon or two, undisturbed by the strife, ignorance, superstition and petty mis-understandings which mark with chaos and grief this earthly existence.

TAKE AWAYS FROM Success Secrets Of Self-Made Millionaires by Brian Tracy

If you do what other successful people do, you will achieve like results.
• To become a millionaire, follow the practices of other self-made millionaires.
• Dream big dreams, so you have a long-term vision of what you want.
• Think constantly about your goals.
• See yourself as self-employed, do what you love to do and commit yourself to
• Be prepared to work longer and harder, to dedicate yourself to lifelong learning and
to become an expert at what you do.
• Serve others, since all self-made millionaires are dedicated to good customer service.
• Develop a reputation for absolute honesty.
• Concentrate on your highest priorities and work quickly and dependably.
• Practice self-discipline and dedicate yourself to continued improvement

Be willing to persist, regardless of diffi culties, disappointments and setback Never give up, no matter what happens. you will be and the more quickly you will advance
Continually learn and improve The three keys to lifelong learning are: 1) Spend at least 30 to 60minutes a day reading in your fi eld; 2) Listen to audio programs in your car, so you learnon the road, and 3) Attend as many courses and seminars in your fi eld as possible
develop a reputation for speed and a bias for action. do it so fast that you amaze them with yourspeed But get it right the very first time
Fear of failure, not failure itself, is the greatest obstacle to success
Get feedback and quickly make any necessary corrections
Learn how to do your work better, so you become an expert in your fi eld. By becomingan expert, you rise to the top.
Permit yourself to dream ‘Big’ about and imagine the kind of life you would like to livePractice back-from-thefuture thinking by projecting yourself forward fi ve years and imagining that you lead an absolutely perfect life
set priorities and focus on achieving them This single-mindedness can be a hard habit todevelop, but you need the will power, self-discipline and personal character to work onyour highest priority until you complete it
Stay focused when you work. Working hard means starting earlier, staying later and working more intensely.
Take 10% from each paycheck you receive and put it into a special account for fi nancial accumulation. Be very frugaland careful with your money. Question all of your expenses, and delay or defer everyimportant buying decision for a week or even a month.
The more people trust you, the more they will be willingto work for you, give you credit, lend you money and buy your products or services. BUILD trust by honesty/sincerity
The more you focus on achieving your goals, solving your problems and answering tough questions, the smarter you will become The three factors that stimulate creativity are intensely desired goals, pressing problems and focused questions
The more you serve other people, the greater your rewards They think about ALL of your CUSTOMERS constantly, and seek new and better ways to serve them.
throw yourself fully into that work ,that  you really like doing
Two factors that have the most effect in determining what happens to you are what you think about most of the time and how you think about it.Do something every day to move closer to your priority goal’HAVE A CLEAR VISION OF YOUR TARGET’
Whatever you choose to do, resolve to be the best Find out What one skill, if you developed it, would have the greatest effect on your life? and go for it
You are responsible for what happens in your life, so if you don’t like something, you areresponsible for changing it BE not only independent but  self-responsible too
You need to be able to use selfmastery, self-control and self-direction and to delay short-term gratifi cation in order to attain long-term success
You will face ups and downs in your life and career, since all businesslife is made up of cycles.  Be like a mountain climber who climbs a peak and must go down into a valley before climbing the next.
you will take on the attitudes, values, behaviors and beliefs of the people around you The more people you know — or who know you in a positive light — the more successful you can be