Marketing Takeaways from Simon Sinek’s “Start With Why”

Start With Why: How Great Leaders Inspire Everyone to Take Action

According to Simon Sinek, the fundamental difference between the “Apples” of the world and everyone else is that they start with “why.”

What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle,” image pictured right. The golden circle has three layers:

Why – This is the core belief of the business. It’s why the business exists.
How – This is how the business fulfills that core belief.
What – This is what the company does to fulfill that core belief.
Sounds simple, but what Sinek found is that most companies do their marketing backwards. They start with their “what” and then move to “how” they do it. Most of these companies neglect to even mention why they do what they do. More alarmingly, many of them don’t even know why they do what they do!

Not Apple. Apple starts with “why.” It is the core of their marketing and the driving force behind their business operations. To help illustrate this point, imagine if Apple also started backwards by creating a marketing message that started with “what.”

“We make great computers. They’re user friendly, beautifully designed, and easy to use. Want to buy one?”

While these facts are true, I’m not sold. We instead want to know why they are great and user friendly. Turns out Apple has figured this out over the years and knows better. Here’s what a real marketing message from Apple might actually look like:

“With everything we do, we aim to challenge the status quo. We aim to think differently. Our products are user friendly, beautifully designed, and easy to use. We just happen to make great computers. Want to buy one?”

See how different that feels? Because Apple starts with “why” when defining their company, they are able to attract customers who share their fundamental beliefs. As Sinek puts it, “People don’t buy what you do. They buy why you do it.” Starting with “why” makes Apple more than just a computer company selling features, and that’s why their products have flourished while their competitors’ products with similar technology and capabilities have often flopped.

But enough about Apple. Simon Sinek’s “Start With Why” philosophy isn’t just about billion dollar businesses. It also has implications for inbound marketers in any sized business. Let’s take a look at some of the key marketing takeaways from the “Start With Why” philosophy.

3 Key Takeaways for Inbound Marketers

1. Step Back and Use “Why” to Think About Your Own Business

Do you know your company’s “why”? (Hint: It’s not to make money). Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? As Sinek has found, having loyal customers is all about attracting the people who share your fundamental beliefs. Remember: People don’t buy what you do. They buy why you do it.

Yes, this might seem obvious, but it’s a critical step that is often overlooked. If you were (or are) the founder of your business, wouldn’t you want the people marketing it to know why you started it in the first place? Understanding “why” is essential to knowing how to communicate “how” and “what” you do.

2. Incorporate “Why” into Your Marketing Copy

The idea of starting with “why” is also a copy writing best practice. The next time you’re writing an email, a blog post, or a landing page, start your writing with “why.” You see, “why” explains the underlying value of what you’re promoting. Consider these two opening sentences to a hypothetical email:

“Check out our new ebook, 7 Ways to Generate Leads with Social Media. We’ll show you the seven most effective ways to use social media to generate leads for your business.”


“In the past decade, social media has become a very powerful tool for businesses. More and more businesses are adopting social media strategies to fuel their lead generation. In our new ebook, we’ll show you the seven most effective ways to use social media for your business. Check out 7 Ways to Generate Leads with Social Media.”

What we’ve found is that the second type of email copy leads to a significantly higher click-through rate. Communicating the value (aka the “why”) right off the bat sparks the reader’s intrigue, at which point all you need to do is close the deal with the details (how and what).

3. Redefine your Buyer Personas

I’ll say it again: People don’t buy what you do. They buy why you do it.

With that mind, think about your buyer personas for a moment. Are they based purely on target demographics and assumed characteristics? Are they the kinds of people who might share your core values? What is it that drives your buyer personas to buy your products and remain loyal over a long period of time?

If you don’t know the answers to these questions, it’s ok! You don’t necessarily have to scrap your buyer personas and start over. Just add more context to who they are and how they identify with your “why.” Doing so will get you to start thinking about the internal motivation that goes behind their purchase decisions. Perhaps you are a small business with large competitors and your customers are loyal to you because they like to support the little guy. Maybe you’re making the world a better place, and your customers love you because they believe in your cause. Whatever the reason, redefining your buyer personas to match your “why” is critical in creating marketing that inspires them to continue advocating for you.

Excellent Leaders, The MOMENTS That Define you

Excellent Leaders, The MOMENTS That Define you [Author: Lee J.Colan Publisher:Cornerstone Leadership Institute]

1 Commit: Giving your all-time best > You are the conductor of your own thoughts ,Mentally reframe challenges to view them in a positive light,Your responsibility as a leader includes always pushing your people and yourself>Think excellence “Why do we do what we do?”, Know it yourself and let your team also understand. Keep it simple people commit to what they can understand but Think big-stir the emotions,causes not goals are reasons to go to work every day >Create a compelling cause Define and live by your team’s foundational values,Look at repeat problems for symptoms of cracks in value systems,Define rules of engagement describing how a team interacts, help focus on what is critical for performance >Secure your foundation

2 Plan: Taking time out Take time to plan/ proactively estimate and forecast instead of just reacting and firefighting,Answer the questions -What are we trying to achieve? (Goals)-How are we going to achieve it? (Plans)-How can I contribute? (Roles)-What’s in it for me? (Rewards),Be more specific, have clarity,Don’t underestimate others intelligence -What am I absolutely passionate about? -Which tasks are very easy and natural for me to perform?Decide to Do or to Delegate,Match each employee’s sweet spot to job requirements,Redesign/reengineer the procedure and process work to keep your team in their sweet spots,eliminating redundancy,reduce /reuse or refuse ineffective resources utilisation >Optimize Sweetspots Cut through the complexities,simple, focused teams are more productive,Identifying this 20 percent of things which are responsible for 80 percent of profits allows you to concentrate 80 percent of your efforts on areas in which they will be most effective so as to Leverage your vital few and minimize your trivial many>Magnify your leadership

3 Act: Making every minute count Excellence belongs to those who act [and grab Life rewards ]instead of making excuses and be inactive Look for excellence in all you do and excellence will find you.Focusing on positive aspects of life attracts “luck”. Look at how adn where you spend your time and enery and resources.Hard work is the best predictor for success>Check your focus Learn to say NO to good so as to say YES to better use of resources,Dont let go team’s time, money and energy wasted in meetings,Do not worry about things that are outside your control and loose focus by being unnecessarily concerned>Treasure your precious resources Spend your time making meaningful decisions, on-line real-time , on those important and urgent issues,Collect the best information you can quickly, then use your leadership intuition to make the decision,Listen more and speak less, look for body langauge and non verbal cues,read between lines, feel the pulse,the higher you are in an organization, the more filtered the information you receive > validate your inputs before decisions

4 Connect: Reaching for the hands of time Showing appreciation is a matter of priority and action, appreciate the subtle difference in treatment between a person and an employee,reinforces desired behavior by more positive intereactions for every negative interaction, appreciate inpublic and scold in private, Employee recognition is more effective when it is tailored to the individual >Look beyond your employees Methodically cultivate relationships/network, get trends and grapewine information,have good MIS,make best your of data on hand and respond fast , take help, research, ask >Cultivate your network Use Effective fun, simple and meaningful,rituals to reinforce your team values for better interaction that fit both your leadership style and the chemistry of the team, few but deep >Ritualize your team -Revitalize

5 Invest: Giving your time to improve a life Mentor for success in work and life of our colleagues,Coach well the first time avoiding cost of repetition by proper investment of a leader’s time and energy,Experiences help you and your employees grow > INSPIRE and Motivate Living your legacy is often the best way to ensure that it will remain, and is also a good way to lead through example Passing the baton to someone you have invested in and seeing your values reflected in that person is one of the most joyful moments for any leader.Even small investments can pay off> Live and Leave your legacy Embrace lifelong learning & build self confidence and instil confidence on team, Use your downtime as mental uptime– read, listen, learn, visualize ,Take help from mentors to get valuable answers to tough questions> Exercise your brain as much as your body

6 Change: Adapting to the times Constantly examine your boundaries to determine if they should be let down for expansion or kept up When you feel you are cruising to victory, take a look around, be humble and focused on the next level, Discomfort allows you to keep your momentum and gives a healthy alertness of where you can improve. > Delight in discomfort Since fear of the unknown is always the strongest, defining moments can occur when you choose to know your fears,act on them, don’t react to them,seek noholds barred input,allowe and accept differing opinions > Get rational about your fears Be Convinced that YOU [your team ] make the difference,Change the world with one small act of yours, one at tiem,regularly,frequently,always pursuing excellence for you and the people around you. >Multiply your power of one

7 Conquer: Standing the test of time Real survivors are masters of their own circumstances, never victims of them. Take inventory of what is lost and what is not, Be thankful, Appreciate the graces,Convert turning points into learning points,Do not obsess about yesterday and do not be seduced by the promise that tomorrow >Move through adversity steadfastedly List your non-negotiables ,be bold and faithful,Excellent leaders break the rules on knowing what is right and acting on it cultiving courage to conquer outside forces, and humility to conquer the inside ones> Take your stand Most people fail because they do not stick to it long enough to succeed Ignoring the odds and critics, never ever giving up, always have faith in yourself and your team > Stick to it Patiently

Habits of Character and Leadership

Thoughts By Brian Tracy on Habits of Character and Leadership 
• The ultimate aim of human life and activity is development of character, according to Aristotle. The most
important goal you could hope to accomplish in the course of your life is to become an excellent person,
in every respect. Your purpose should be to develop the kind of personality and character that earns you
the respect, esteem, and affection of the important people in your world.
• Develop Your Own Character :Aristotle, probably the greatest philosopher and thinker of all time, said a
simple method can help, if you wish to learn a virtue later in life. Simply practice the virtue in every
situation where that virtue is required. In other words, if you wish to develop the quality of courage, act
courageously even when you feel afraid.
• Aspire to Leadership :It is not easy to rise to a position of leadership in any organization or in
any society. The competition for leadership is fierce. Only the people who are the very best equipped to
acquire leadership positions and then to hold on to those positions rise to the top in any area.
• Whatever It Takes :In a way, leadership is "situational." What is necessary for success in a leadership
position is determined by many factors, including the people to be led; the objectives to be accomplished;
the competition for resources; the social, cultural, political, and economic environment; and the situation
that the leader finds at the moment. Changing any of these factors will change the qualities of leadership
necessary for success.
• The True Test of a Leader:Peter Drucker says the only event that is inevitable in the like of the leader is
the "unexpected crisis." Only when you encounter a setback, an obstacle, a difficulty, or the inevitable
crisis, do you demonstrate the kind of person you really are. It is not what you say, wish, hope, or intend
that reveals your character. It is only your actions, especially your actions in the face of adversity and
possible setbacks or losses.
• You Are Responsible :Once you have developed a clear vision for your ideal future and resolve
to develop unshakable courage by doing the things you fear, you must develop the habit of accepting
complete responsibility for yourself and for every aspect of your life.
• Tell the Truth :Perhaps the most important quality of leadership is the habit of integrity.
You develop integrity and become a completely honest person by practicing telling the truth to yourself
and others in every situation. Shakespeare wrote, "To thine own self be true," meaning that you are what
you believe in. You must continually clarify what you stand for and what you will not stand for. Once
you have decided that you are going to build your life around certain values, you refuse to compromise
those values for anything.
• Action Exercise :Imagine that you could write your own eulogy. How would you like to be
remembered and described by others when you are gone?

Just do it. Eat that Frog Brian Tracy

Just do it. Eat that Frog Brian Tracy

Galileo once wrote,
“You cannot teach a person something he does not already know; you can only bring what he does know to his awareness.”

Success Is Predictable
Simply put, some people are doing better than others because they do things differently and they do the right things right.

A Simple Truth
The ability to concentrate single-mindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status and happiness in life.
YOU will never be able to do everything you have to do

The Need to Be Selective
An average person who develops the habit of setting clear priorities and getting important tasks completed quickly will run circlesaround a genius who talks a lot and makes wonderful plans but who gets very little done.

Your “frog” is your biggest, most important task, the one you are most likely to procrastinate on if you don’t do something about it.

The first rule of frog-eating is: “If you have to eat two frogs, eat the ugliest one first.”
The second rule of frog-eating is: “If you have to eat a live frog at all, it doesn’t pay to sit and look at it for very long.”

SO, if you have two important tasks before you, start with the biggest, hardest and most important task first. Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else  .you are paid and promoted for getting specific, measurable results Many people confuse activity with accomplishment.
The habit of setting priorities, overcoming procrastination and getting on with your most important task is a mental and physical skill.With practice, you can learn any behavior or develop any habit that you consider either desirable or necessary. The three key qualities to develop the habits decision, discipline, and determination.

“Think on paper.”
“There is one quality that one must possess to win, and that is definiteness of purpose, the knowledge of what one wants and a burning desire to achieve it.” Napoleon Hill
Clarity is perhaps the most important concept in personal productivity.A major reason for procrastination and lack of motivation is vagueness, confusion and fuzzy mindedness about what it is you are trying to do, and in what order and for what reason.
Goals are the fuel in the furnace of achievement.> Decide exactly what you want. Write it down.  Set a deadline on your goal . Make a list of everything that you can think of that you
are going to have to do to achieve your goal. . Organize the list into a plan [by priority and sequence] Take action on your plan immediately.  Resolve to do something every single day that moves
you toward your major goal
“One of the very worst uses of time is to do something very well that need not be done at all.” Stephen Covey says that, “Before you begin scrambling up the ladder of success, make sure that it is leaning against the right building

Plan Every Day In Advance
Q:”How do you eat an elephant?”A:”One bite at a time!”
“Planning is bringing the future into the present so you can do something about it now.” Alan Lakein
Alex Mackenzie wrote, “Action without planning is the cause of every failure.”
Your mind, your ability to think, plan and decide, is your most powerful tool for overcoming procrastination and increasing your productivity  .The more time you take to make written lists of everything you have to do, in advance, the more effective and efficient you will be
Adopt Six “P” Formula. It says, “Proper Prior Planning Prevents Poor Performance.”
10/90 Rule says that the first 10% of time that you spend planning and organizing your work, before you begin, will save you as much as 90% of the time in getting the job done once you get started.

Apply Pareto Principle -“Resist the temptation to clear up small things first.”
“We always have time enough, if we will but use it aright.” Wolfgang Von Goethe
80/20 Rule >”vital few,” the top 20% in terms of money and influence, and the “trivial many,” the bottom 80%. 20% of your activities will account for 80% of your results.So universally 20 Pct value accounts for 80 Pct volume.
The most valuable tasks you can do each day are often the hardest and most complex and these invariably payoff and reward tremendously
Just thinking about starting and finishing an important task motivates you and helps you to overcome procrastination
If you procrastinate on important things they become urgent

Consider the Consequences-“Long-term thinking improves short-term decision making.”
“Every man has become great; every successful man has succeeded, in proportion as he has confined his powers to one particular channel.” Orison Swett Marden
The potential consequences of any task or activity are the key determinants of how important it really is to you and to your company.
“long-time perspective” is the most accurate single predictor of upward social and economic mobility;future-orientation of the consequences of your actions.
“What are the potential consequences of doing or not doing this task?” “Future intent influences and often determines present actions.”

Think about the Long Term
“Failures do what is tension relieving while winners do what is goal achieving.”
Motivation requires motive.the time is going to pass anyway. The only question is how you use it and where you are going to end up at the end of the weeks and months
“There is never enough time to do everything, but there is always enough time to do the most important thing.”
“There will never be enough time to do everything you have to do.”

Deadlines Are an Excuse
Sometimes the job actually takes much longer to complete when people rush to get the job done at the last minute and then have to redo it
The question is “What are my highest value activities?””What can I and only I do, that if done well, will make a real difference?” “What is the most valuable use of my
time, right now?”
Peter Drucker said DO ONLY ,What can you, and only you do, that if done well, can make a real difference!!
As Goethe said, “The things that matter most must never be at the mercy of the things that matter least.” “Just begin and the mind grows heated;continue, and the task will be completed!”

Practice Creative Procrastination “You can only get your time and your life under control to the degree to which you discontinue lower value activities.”
“Make time for getting big tasks done every day. Plan your daily workload in advance. Single out the relatively few small jobs that absolutely must be done immediately in the morning. Then go directly to the big tasks and pursue them to completion.” Boardroom Reports
The fact is that you can’t do everything that you have to do. You have to procrastinate on something! Therefore, procrastinate on small tasks
A priority is something that you do more of and sooner, while a posteriority is something that you do less of and later, if at all.
Say it politely and courteously. “No!” Say it early and say it often.

Procrastinate on Purpose
Most people engage in unconscious procrastination.set posteriorities wherever and whenever you can.

Use the ABCDE Method Continually
“The first law of success is concentration – to bend all the energies to one point, and to go directly to that point, looking neither to the right or to the left.” William Mathews
An “A” item is defined as something that is very important. This is something that you must do. This is a task for which there can be serious consequences if you do it or fail to do it  If you have more than one “A” task, you prioritize these tasks by
writing A-1, A-2, A-3, and so on in front of each item
A “B” item is defined as a task that you should do. But it only has mild consequences. These are the tadpoles of your work life. This means that someone may be unhappy or inconvenienced if you don’t do it, but it is nowhere as important as an “A” task. The rule is that you should never do a “B” task when there is an “A”
task left undone
A “C” task is defined as something that would be nice to do, but for which there are no consequences at all, whether you do it or not. This  has no affect at all on your work life.
A “D” task is defined as something you can delegate to someone else. The rule is that you should delegate everything that anyone else can do so that you can free up more time for the “A” tasks that only you can do.
An “E” task is defined as something that you can eliminate altogether and it won’t make any real difference
But every minute that you spend on an “E” task is time taken away from a task or activity that can make a real difference in your life

Focus On Key Result Areas
“When every physical and mental resource is focused, one’s power to solve a problem multiplies tremendously.” Norman Vincent Peale
In its simplest terms, you have been hired to get specific results

The Big Seven
key result areas of management are: Planning,Organizing, Staffing, Delegating, Supervising, Measuring andReporting
key result areas of salespeople are: Prospecting, Building Rapport and Trust, Identifying Needs, Presenting Persuasively, Answering Objections, Closing the Sale, and Getting Resales and Referrals

Clarity Is Essential
The starting point of high performance is for you to first of all identify the key result areas of your work The employee’s ability to perform these tasks quickly and efficiently largely determines her pay and promotability.

Give Yourself a Grade
Grade yourself on a scale of 1-10 in each of those of your key result areas .Your weakest key result area sets the height at which you can use all your other skills and abilities
The better you become in a particular skill area, the more motivated you will be to perform that function, the less you will procrastinate and the more determined you will be to get it finished

The Great Question
“What one skill, if I developed and did it in an excellent fashion, would have the greatest positive impact on my career?” The good news is that all business skills are learnable .Never stop improving

The Law of Three
““Do what you can with what you have right where you are.” Theodore Roosevelt

One Thing All Day Long
“Once I had made up this list, you then told me to ask this question, ‘If you could only do one thing on this list, all day long, which one task would contribute the greatest value to your company?’ 90% of the value that you contribute to your company is contained in those TOP three tasks
Your rewards, both financial and emotional, will always be in direct proportion to your results, to the value of your contribution.It is quality of time at work that counts and quantity of time at home that matters.

When you go to work, put your head down and work the whole time. Start a little earlier, stay a little later, and work a little harder. Don’t waste time ..By not working effectively and efficiently during your workday, you create unnecessary stress and you deprive the members of your family of the very best person you can possibly be.

Prepare Thoroughly Before You Begin.“You miss every shot you don’t take.” Wayne Gretsky,

“No matter what the level of your ability, you have more potential than you can ever develop in a lifetime.” James T. McKay
When you are fully prepared, you are like a cocked gun or an archer with an arrow pulled back taut in the bow. You just need one small mental push to get started on your highest value tasks.
Once you have completed your preparations, it is essential that you launch immediately toward your goals. Get started. Do the first thing, whatever it is.  Don’t expect perfection the first time, or even the first few times. “get it 80% right and then correct it later.”

Take It One Oil Barrel at A Time
“Persons with comparatively moderate powers will accomplish much if they apply themselves wholly and indefatigably to one thing at a time.” Samuel Smiles
Confucius wrote that, “A journey of a thousand leagues begins with a single step.”

Take It One Step at a Time. Your job is to go as far as you can see. You will then see far enough to go further.

Upgrade Your Key Skills
“The only certain means of success is to render more and better service than is expected of you, no matter what your task may be.” Og Mandino
Pat Riley, said, “If you’re not getting better, you’re getting worse.”

Never Stop Learning .“Continuous learning is the minimum requirement for success in any field.”
One of the most helpful of all time management techniques is for you to get better at your key tasks. One piece of information or one additional skill can make an enormous difference in your ability to do the job well.

Three Steps to Mastery
First, read in your field for at least one hour every day Second, take every course and seminar available on key skills that can help you Third, listen to educational/developmental programs ,say while drving.The more you learn and know, the more confident and motivated  you feel .And there is no limit to how far or how fast you can advance except for the limits you place on your own imagination.

Leverage Your Special Talents
“Do your work. Not just your work and no more, but a little more for the lavishings sake – that little more that is worth all the rest.” Dean Briggs
There are certain things that you can do, or that you can learn to do, that can make you extraordinarily valuable to yourself and to others.

Increase Your Earning Ability .
Take stock of your unique talents and abilities on a regular basis. What is it that you do especially well? What are you good at? What do you do easily and well that is difficult for other people?

Do What You Love to Do
What is it that you enjoy the most about your work?  What is it that you do that gets you the most compliments and praise from other people? You cannot do everything but you can do those few things in which you excel, the few things that can really make a difference.

Identify Your Key Constraints .Why aren’t you at your goal already?
“Concentrate all your thoughts on the task at hand. The sun’s rays do not burn until brought to a focus.” Alexander Graham Bell
Ask yourself these questions: What is holding you back? What sets the speed at which you achieve your goals? What determines how fast you move from where you are to where you want to go?
Whatever you have to do, there is always a limiting factor that determines how quickly and well you get it done.

The accurate identification of the limiting factor in any process and the focus on that factor can usually bring about more progress in a shorter period of time than any other single activity.
80% of the constraints, the factors that are holding you back from achieving your goals, are internal. They are within yourself, within your own personal qualities, abilities, habits, disciplines or competencies Only 20% of the limiting factors are external outside, in the form of competition, markets, governments or other organizations

Look Into Yourself
“What is it in me that is holding me back?” The failure to identify the correct constraint, or the identification of the wrong constraint, can lead you off in the wrong direction.
Often, starting off your day with the removal of a key bottleneck or constraint fills you full of energy and personal power

Put the Pressure on Yourself “No one is coming to the rescue/motivate.”
“The first requisite for success is to apply your physical and mental energies to one problem incessantly without growing weary.” Thomas Edison
Only about 2% of people can work entirely without supervision. We call these people “leaders.” and others of ofcourse continue as followers
The standards you set for your own work and behavior should be higher than anyone else could set for you. Always look for ways to go the extra mile, to do more than you are paid for
Then race against your own clock. Beat your own deadlines

Maximize Your Personal Powers
“Gather in your resources, rally all your faculties, marshal all your energies, focus all your capacities upon mastery of at least one field of endeavor.” John Haggai
Overworking Can Mean Underproducing
The more tired you become, the worse will be the quality of your work and the more mistakes you will make.
At a certain point, like a battery that is run down, you can reach “the wall” and simply be unable to continue.

Work at Your Own Pace
There are specific times during the day when you are at your best for certain things you. Take at least one full day off every week. It is true that “a change is as good as a rest.”
Aim to exercise 30 minutes per day, to Guard Your Physical Health By eating lean and healthy, exercising regularly and getting lots of rest, you’ll get more and better work done, easier and with greater satisfaction than ever before.
Motivate Yourself into Action .Optimistic people seem to be more effective.
“It is in the compelling zest of high adventure and of victory, and of creative action that man finds his supreme joys.” Antoine de Saint-Exupery
Most of your emotions, positive or negative, are determined by how you talk to yourself on a minute-to-minute basis. It is not what happens to you but the way that you interpret the things that are happening to you that determines how you feel  .You should talk to yourself positively all the time to boost your self-esteem.
“The last great freedom of mankind is the freedom to choose your attitude under any set of external conditions.” Victor Frankl
“You should never share your problems with others because 80% of people don’t care about them anyway, and the other 20% are kind of glad that you’ve got them in the first place.”
1. look for the good in every situation 2. difficulties come not to obstruct, but to instruct. 3.look for the solution to every problem 4.continually visualize your goals and ideals and talk to  yourself in a positive way,

Get Out Of the Technological Time Sinks .Don’t Become Addicted
“There is more to life than just increasing its speed.” Ghandhi
Technology can be your best friend or your worst enemy .Technology is meant to help us to improve the quality of our lives by enabling us to accomplish our key tasks and communicate with the key people in our world faster and more efficiently than ever before you need to detach on a regular basis from the technology and communication devices that can overwhelm you if you are not careful

Continuous Contact Is Not Essential
Refuse to Be a Slave. Technology is there to help you, not to hinder you,  A Servant, Not a Master .Keep asking yourself, “What’s important here?”
Maintain your “inner calm” by forcing yourself to stop on a regular basis and “listen to the silence.”
There are very few things that are so important that they cannot wait.“If it is really important, someone will tell you.”

Slice and Dice the Task-Develop a Compulsion to Closure
“The beginning of a habit is like an invisible thread, but every time we repeat the act we strengthen the strand, add to it another filament, until it becomes a great cable and binds us irrevocably in thought and act.” Orison Swett Marden
you lay out the task in detail and then resolve to do just one slice of the job for the time being, like eating a roll of salami, one slice at a time ;once you have started and completed a single part of the job, you will feel like doing just one more “slice.”
And the bigger the task you start and complete, the better and more elated you feel .Each small step forward energizes you
You Swiss cheese a task when you resolve to work for a specific time period on a task. This may be as little as five or ten minutes, after which you will stop and do something else .Once you start working, you develop a sense of forward momentum and a feeling of accomplishment. Don’t delay. Try it today!

Create Large Chunks of Time-Make Every Minute Count
“Nothing can add more power to your life than concentrating all of your energies on a limited set of targets.” Nido Qubein
Your ability to create and carve out these blocks of high value, highly productive time, is central to your ability to make a significant contribution to your work and your life.
Remember, the pyramids were built one block at a time.Use travel and transition time, what is often called “gifts of time” ,deliberately and creatively organize,to complete small chunks of larger tasks.

Develop A Sense of Urgency
“Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” Napoleon Hill
Highly productive people take the time to think, plan and set priorities. They then launch quickly and strongly toward their goals and objectives. They work steadily, smoothly and continuously  One of the ways you can trigger this state of flow is by developing a “sense of urgency.” This is an inner drive and desire to get on with the job quickly and get it done fast .You focus on specific steps you can take immediately

Build Up a Sense of Momentum-Do It Now!
Although it may take tremendous amounts of energy to overcome inertia and get started initially, it then takes far less energy to keep going.
Nothing will help you more in your career than for you to get the reputation for being the kind of person who gets important work done quickly and well

Single Handle Every Task
“And herein lies the secret of true power. Learn, by constant practice, how to husband your resources, and concentrate them, at any given moment, upon a given point.” James Allen
Your ability to select your most important task, to begin it and then to concentrate on it single mindedly until it is complete is the key to high levels of performance and personal productivity

Once You Get Going, Keep Going
keep working at the task, without diversion or distraction, until the job is 100% complete.Persistence is actually self-discipline in action
The truth is that once you have decided on your number one task, anything else that you do other than that is a relative waste of time
Elbert Hubbard defined self discipline as, “The ability to make yourself do what you should do, when you should do it, whether you feel like it or not.”

Napoleon Hill in his book, “Law of Success”, says

Napoleon Hill ‘s The Fifteen Laws of Success

1. A Definite Chief Aim. This will teach you how to save the wasted effort which
the majority of people expend in trying to find their life-work. The goal is to
forever to do away with aimlessness and to fix your heart and hand upon
some definite, well conceived purpose as a life work.
2. Self-Confidence. Self-confidence will help you master the six basic fears
which most of us pick-up in life – the fear of Poverty, the fear of Ill-Health, the
fear of Old Age, the fear of Criticism, the fear of Loss of Love of Someone and
the fear of Death. The goal is to learn the difference between egotism and real
self-confidence which is based upon definite, usable knowledge.
3. Habit of Saving. Will teach you how to distribute your income systematically
so that a definite percentage of it will steadily accumulate, thus forming one of
the greatest known sources of personal power. According to Hill no one may
succeed in life without saving money. There is no exception to this rule, and
no one may escape it!
4. Initiative and Leadership This law will show you how to become a leader
instead of a follower in your chosen field of endeavour. It will develop in you
the instinct for leadership which will cause you gradually to gravitate to the top
in all undertakings that you participate.
5. Imagination will stimulate your mind so that you will conceive new ideas and
develop new plans which will help you in attaining the object of your Definite
Chief Aim. This law will show you how to create new ideas out of old, well
known concepts, and how to put old ideas to new uses.
6. Enthusiasm will enable you to ‘saturate’ all with whom you come in contact
with interest in you and your ideas. Enthusiasm is the foundation of a Pleasing
Personality, and you must have such a personality in order to influence others
to co-operate with you.
7. Self-Control is the ‘balance wheel’ with which you control your enthusiasm
and direct it where you wish it to carry you.
8. The Habit of doing more than paid for is one of the most important lessons
of the Law of Success. This will teach you how to take advantage of the Law
of Increasing Returns, which will eventually insure you a return in money far
out of proportion to the service you render. The true leader is one that
continually practices the habit of doing more work and better work than that
for which he or she is paid for.
9. Pleasing Personality is the ‘fulcrum’ on which you must place the ‘crowbar’
of your efforts, and when so placed, with intelligence, it will enable you to
remove mountains of obstacles. To develop as a leader it is vital to possess a
pleasing personality.
10. Accurate Thinking is one of the important foundation stones of all enduring
success. This teaches you how to separate ‘facts’ from mere ‘information’. It
teaches you how to organise known facts into two classes: the ‘important’ and
the ‘unimportant’ fact.
11. Concentration is all about how to focus your attention upon one subject at a
time until you have worked out practical plans for mastering that subject.
Concentration will teach you how to ally yourself with others in such a manner
that you may have the use of their entire knowledge to back you up in your
own plans and purposes.
12. Co-operation will teach you the value of teamwork in all you do. Co-operation
will teach you the value of co-ordinating your own efforts with others by
putting aside friction, jealousy, strife, envy and cupidity.
13. Profiting by Failure will teach you how to make stepping stones out of all
your past and future mistakes and failures. It will teach you the difference
between’ failure’ and ’temporary defeat’, a difference which is very great and
very important. It will teach you how to profit from your own failures and by the
failures of others.
14. Tolerance will teach you how to avoid the disastrous effects of racial and
religious prejudices which mean defeat for millions of people who permit
themselves to become entangled in foolish argument over these subjects,
thereby poisoning their own minds and closing the door, to reason and
investigation. This law is the twin brother of the law Accurate Thought, for the
reason that no one may become an accurate thinker without practicing
tolerance. Intolerance makes enemies of those who should be friends,
destroys opportunity and fills the mind with doubt, mistrust and prejudice.
15. Practicing the Golden Rule will teach you how to make use of the great
universal law of human conduct in such a manner that you may easily get
harmonious co-operation from any individual or group of individuals. The
Golden Rule is essentially, to do unto others, as you would wish them to do
unto you if your positions were reversed.

Titbits from TOLERANCE by Napoleon Hill

THERE are souls in this world which have the gift of finding joy everywhere, and of leaving it behind them everywhere they go.- Faber. “You Can Do It if You Believe You Can!” Intolerance is a form of ignorance which must be mastered before any form of enduring success may be attained It dethrones reason and substitutes mob psychology in its place Intolerance is the chief disintegrating force in the organized religions of the world, where it plays havoc with the greatest power for good there is on this earth; by breaking up that power into small sects and denominations which spend as much effort opposing each other as they do in destroying the evils of the world. Hearts, like doors, can ope with ease, To very, very little keys; And don’t forget that they are these: “I thank you, sir,” and “If you please.” Factors which constitute the chief controlling forces of civilization. One is physical heredity and the other is social heredity The teachers and professors were forced to implant the ideal of “kultur” in the minds of the students, and out of this teaching, in a single generation, grew the capacity for sacrifice of the individual for the interest of the nation which surprised the modern world. IT takes but a second to administer a rebuke, but it may take a life-time for the one who has been rebuked to forget it. The first question we ask about a new acquaintance is not, “Who are you?” but, “What have you?” And the next question we ask is, “How can we get that which you have?”War grows out of the desire of the individual to gain advantage at the expense of his fellow men, and the smoldering embers of this desire are fanned into a flame through the grouping of these individuals who place the interests of the group above those of other groups UNFORTUNATE, in-deed, is the man who becomes so used to evil that it no longer appears to be horrible “Thou shalt not kill!” Greatly begin! though thou have time, But for a line, be that sublime – Not failure, but low aim is crime. it is woman’s nature to subordinate the interests of the present to those of the future. It is woman’s nature to implant, in the mind of the young, ideals that will accrue to the benefit of generations yet unborn, while man is motivated generally by expediency of the present. SINGLENESS of pur-pose is one of the chief essentials for success in life, no matter what may be one’s aim. -John D. Rockefeller, Jr. Under the stress of war, that great mass of humanity was reduced to a common level where they fought shoulder to shoulder, side by side, without asking any questions as to each other’s racial tendencies or religious beliefs. We learned from the world war that we cannot destroy a part without weakening the whole; that when one nation or group of people is reduced to poverty and want, the remainder of the world suffers, also. Stated conversely, we learned from the world war that co-operation and tolerance are the very foundation of enduring success Books and lessons, in themselves, are of but little value; their real value, if any, lies not in their printed pages, but in the possible action which they may arouse in the reader. For Any learning > value to you will depend entirely upon the extent to which it stimulates you to think and to act as you would not have done without its influence The chief object of course is to educate, more than it is to inform – meaning by the word “educate” to educe, to draw out! to cause you to use the power that lies sleeping within you, awaiting the awakening hand of some appropriate stimulus to arouse you to action.!! IF a man has built a sound character it makes but little diff-erence what people say about him, because he will win in the end. – Napoleon Hill, Sr.


 TOLERANCE! When the dawn of Intelligence shall have spread its wings over the eastern horizon of progress, and Ignorance and Superstition shall have left their last footprints on the sands of Time, it will be recorded in the book of man’s crimes and mistakes that his most grievous sin was that of Intolerance! The bitterest Intolerance grows out of racial and religious differences of opinion, as the result of early childhood training. How long, O Master of Human Destinies, until we poor mortals will understand the folly of trying to destroy one another because of dogmas and creeds and other superficial matters over which we do not agree? Our allotted time on this earth is but a fleeting moment, at most! Like a candle, we are lighted, shine for a moment and flicker out! Why can we not so live during this short earthly sojourn that when the Great Caravan called Death draws up and announces this visit about finished we will be ready to fold our tents, and, like the Arabs of the Desert, silently follow the Caravan out into the Darkness of the Unknown without fear and trembling? I am hoping that I will find no Jews or Gentiles, Catholics or Protestants, Germans or Englishmen, Frenchmen or Russians, Blacks or Whites, Reds or Yellows, when I shall have crossed the Bar to the Other Side. I am hoping I will find there only human Souls, Brothers and Sisters all, unmarked by race, creed or color, far I shall want to be done with Intolerance so I may lie down and rest an æon or two, undisturbed by the strife, ignorance, superstition and petty mis-understandings which mark with chaos and grief this earthly existence.

TAKE AWAYS FROM Success Secrets Of Self-Made Millionaires by Brian Tracy

If you do what other successful people do, you will achieve like results.
• To become a millionaire, follow the practices of other self-made millionaires.
• Dream big dreams, so you have a long-term vision of what you want.
• Think constantly about your goals.
• See yourself as self-employed, do what you love to do and commit yourself to
• Be prepared to work longer and harder, to dedicate yourself to lifelong learning and
to become an expert at what you do.
• Serve others, since all self-made millionaires are dedicated to good customer service.
• Develop a reputation for absolute honesty.
• Concentrate on your highest priorities and work quickly and dependably.
• Practice self-discipline and dedicate yourself to continued improvement

Be willing to persist, regardless of diffi culties, disappointments and setback Never give up, no matter what happens. you will be and the more quickly you will advance
Continually learn and improve The three keys to lifelong learning are: 1) Spend at least 30 to 60minutes a day reading in your fi eld; 2) Listen to audio programs in your car, so you learnon the road, and 3) Attend as many courses and seminars in your fi eld as possible
develop a reputation for speed and a bias for action. do it so fast that you amaze them with yourspeed But get it right the very first time
Fear of failure, not failure itself, is the greatest obstacle to success
Get feedback and quickly make any necessary corrections
Learn how to do your work better, so you become an expert in your fi eld. By becomingan expert, you rise to the top.
Permit yourself to dream ‘Big’ about and imagine the kind of life you would like to livePractice back-from-thefuture thinking by projecting yourself forward fi ve years and imagining that you lead an absolutely perfect life
set priorities and focus on achieving them This single-mindedness can be a hard habit todevelop, but you need the will power, self-discipline and personal character to work onyour highest priority until you complete it
Stay focused when you work. Working hard means starting earlier, staying later and working more intensely.
Take 10% from each paycheck you receive and put it into a special account for fi nancial accumulation. Be very frugaland careful with your money. Question all of your expenses, and delay or defer everyimportant buying decision for a week or even a month.
The more people trust you, the more they will be willingto work for you, give you credit, lend you money and buy your products or services. BUILD trust by honesty/sincerity
The more you focus on achieving your goals, solving your problems and answering tough questions, the smarter you will become The three factors that stimulate creativity are intensely desired goals, pressing problems and focused questions
The more you serve other people, the greater your rewards They think about ALL of your CUSTOMERS constantly, and seek new and better ways to serve them.
throw yourself fully into that work ,that  you really like doing
Two factors that have the most effect in determining what happens to you are what you think about most of the time and how you think about it.Do something every day to move closer to your priority goal’HAVE A CLEAR VISION OF YOUR TARGET’
Whatever you choose to do, resolve to be the best Find out What one skill, if you developed it, would have the greatest effect on your life? and go for it
You are responsible for what happens in your life, so if you don’t like something, you areresponsible for changing it BE not only independent but  self-responsible too
You need to be able to use selfmastery, self-control and self-direction and to delay short-term gratifi cation in order to attain long-term success
You will face ups and downs in your life and career, since all businesslife is made up of cycles.  Be like a mountain climber who climbs a peak and must go down into a valley before climbing the next.
you will take on the attitudes, values, behaviors and beliefs of the people around you The more people you know — or who know you in a positive light — the more successful you can be

Do you want to change the way things are in your life?

Did you know that our thoughts create our reality, this explains why we attract and create what we focus on or what we focus on is what we get. Do you want to change the way things are in your life? There are seven Universal Laws – what are they? 1. Law of Manifestation This law attracts what you create. If your consciousness creates your reality, you simply can’t manifest anything that doesn’t already exist inside you. Everything manifests in your consciousness first, so if you see failure and difficulty around you, that’s a product of your mind. If you see abundance and achievement that’s a force of your own too 2. Law of Magnetism This law concerns what you attract, the power of your energy. This law states that we attract the same kind of energy that we put out about ourselves. This is based on the on the quantum physics principle that everything and everyone projects this power. 3. Law of Pure Desire In order to be aligned with this law, your intention must be pure, not manipulative, fear based or desperate. This means your motivations must be genuine, healthy and honouring to yourself and others. This law states that when you’re driven by a pure intention , free of fear, doubt and desperation—you can be certain of a beneficial outcome. 4. Law of Paradoxical Intent If you are desperate to make something happen that repulsive vibration will push it away, turning away the very people and situations that may have bought about your desired outcome. This law reflects the law of magnetism in warning that you will only get a return of your own negative energy. There’s the paradox. 5. Law of Harmony When you consciously choose to create balance and align yourself with the universe, your intention and energy open the floodgates of universal abundance. To live in balance with the world and tap into the river of abundance, you must be in harmony with yourself first. Note here that the most harmonic and successful emotions are love, peace, acceptance and enthusiasm for your own life. 6. Law of Right Action Your energy is self-perpetuating in the world. Value, honour and dignity will increase in your life to the same degree that you promote them in your environment around you. So with each of your choices, ask yourself, “is this honouring to myself and others?” 7. Law of Expanding Influence This law shows that your own energy expands in the world and has influence in your personal arena and in the world at large. So if you want your family to be more peaceful you must create that intention within yourself first. If you want your workers to be more industrious YOU must begin to project that energy in your own life. In the pursuit of success YOU must be honest, enthusiastic, encouraging and supportive. Practice using these laws in your life and watch what happens. Used correctly these laws will be possibly your most powerful allies to assist you to create the life of your choice.

some best self improvement books

The Success Principles byJack Canfield 
The One Minute Manager by Kenneth H  Blanchard
The 7 Habits of Highly Effective People by Stephen R  Covey
Principles Of Success Brian Tracy 
Man’s Search For Meaning by Viktor E  Frankl
How to Win Friends & Influence People by Dale Carnegie 
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy 
Awaken the Giant Within : How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny! by Anthony Robbins

top ranking executive coaches

 Albert A
 Barbara Moses
 Barry Posner
 Beverly Kaye
 Bill Davidson
 Bobbie Little
 Brian Tracy
 Bruce Pfau
 C K Prahlad
 Christopher A
 Dave Ulrich
 David Allen
 David Giber 39
 Fariborz Ghadar
 Frances Hesselbein
 Gary Ranker
 Gifford Pinchot
 Howard Morgan
 Jay Conger
 Jim Bolt 28
 Jim Kouzes
 Joel Barker
 Joel Garfinkle
 John Alexander
 Judy Rosenblum
 Julie Anixter
 Ken Blanchard
 Ken Siegel
 Kim Barnes
 Marian Baker
 Marshall Goldsmith
 Michael Hammer
 Nancy J
 Niko Canner
 Noel M Tichy
 Paul Hersey
 Phil Harkins
 R Roosevelt Thomas Jr
 Richard J
 Richard Strozzi-Heckler
 Robert M
 Sally Helgesen
 Shirley Anderson
 Stratford Sherman
 Vijay Govindarajan
 Warner Burke
 William Bridges

12 Great Riches of Life

Positive mental attitude
All riches begin with a state of mind. And remember, it is the one thing over which you have sole control. This is the starting point of all riches, whether they be material or intangible. It attracts true friendship and the hope of future achievement. You labor in the highest plane of your soul, creating. It attracts harmony in home relationships and friendly cooperation. It frees you from fear and provides you with the riches of enthusiasm. It inspires you with the riches of song and laughter, which indicate your state of mind. The joy of knowing that the mind can and will serve any desired end if one will take possession of it and fuel it with a definite purpose. It elicits the riches of play through which one may lay aside all of the burdens of life and become as a little child again. It puts you in touch with one’s “other self” – the self which knows no such reality as permanent failure. The wisdom of meditation through which one may draw upon the great universal supply of infinite intelligence at will. These and all other riches begin with a positive mental attitude.
Sound Physical Health
Sound health begins with a “health consciousness” produced by a mind that thinks in terms of health instead of sickness. It requires temperance in eating and commitment to physical activity.
Harmony in Human Relationships
Harmony with others begins with yourself. “To thine own self be true, and it must follow, as the night the day, thou cans’t not then be false to any man” ~Shakespeare
Freedom from Fear
Nobody who fears anything is free. The seven basic fears that appear in the mind are poverty, criticism, ill health, loss of love,loss of liberty, old age, and death.
The Hope of Achievement
The greatest of all forms of happiness comes from hope of achievement of some yet unattained desire.
The Capacity for Faith
Faith is the connection with the conscious mind and all that is. It is the fertile soil of the garden of the human mind where all riches in life are produced. It is the stuff that gives creative power and action to the impulses of your thoughts.
Willingness to Share One’s Blessings
Happiness comes only by sharing. Riches that are not shared will ultimately die. All riches may be multiplied by the simple process of sharing them where they may serve others.
Labor of Love
Labor is the highest form of human expression of desire. The forerunner of all human progress. All labors of love are sanctified because they bring the joy of self-expression.
An Open Mind on All Subjects
It is only the person with an open mind who becomes truly educated and who is thus prepared to receive the greater riches of life.
The person who cannot master himself may never become of the master of anything else. Those that master themselves become the masters of their destiny. The greatest expression of this is in humility of the hear when one has attained great riches or has been overtaken by that which is called “success”.
Capacity to Understand People
Comes from the basic understanding that all people are fundamentally like and evolved from the same place. Those who understand what motivates others must first understand what motivates themselves.
Economic Security
Economic security is not attained by the possession of money alone. It is attained by the service one renders – for this may be converted into all forms of human needs, with or without the use of money.

14 Secrets to Success by Napoleon Hill

These 14 Secrets to Success are taken from a new updated version of the classic book The Magic Ladder to Success, in answer to the question “will you show us how to secure the confidence of the public in our work…?”

I render more service than I ask people to pay for.
I engage in no transaction, intentionally, that does not benefit all whom it affects.
I make no statements that I do not believe to be true.
I have sincere desire in my heart to be of useful service to the greatest possible number of people.
I like people better than money.
I am doing my best to live as well as to teach my own philosophy of success.
I accept no favors from anyone without giving favors in return.
I ask nothing of any person without having a right to that for which I ask.
I enter into no arguments with people over trivial matters.
I spread the sunshine of optimism and good cheer wherever and whenever I can.
I never flatter people for the purpose of gaining their confidence.
I sell counsel and advice to other people, at a modest price, but never offer free advice.
While teaching others how to achieve success, I have demonstrated that I can make my philosophy work for myself as well, thus “practicing what I preach.”
I am so thoroughly sold on the work in which I am engaged that my enthusiasm over it becomes contagious and others are influenced by it.

10 Major Factors for Confidence by Napoleon Hill

10 Major Factors for Confidence by Napoleon Hill
(pgs. 131-132: How to Sell Your Way Through Life, 1955, Ralston Publishing Co., Cleveland, Ohio.)
By careful observation of thousands of sales people from whom I have learned all that I know about selling, I discovered that ten major factors enter into the development of confidence. They are:
(1) Follow the habit of rendering more service and better service than you are paid to render.
(2) Enter into no transaction which does not benefit, as nearly alike as possible, everyone it affects.
(3) Make no statement which you do not believe to be true, no matter what temporary advantages a falsehood might seem to offer.
(4) Have a sincere desire in your heart to be of the greatest possible service to the largest number of people.
(5) Cultivate a wholesome admiration for people; like them better than you like money!
(6) Do you best to live as well as preach your own philosophy of business. Actions speak louder than words!
(7) Accept no favors, large or small, without giving favors in return.
(8) Ask nothing of any person without believing that you have a right to that for which you ask.
(9) Enter into no arguments with any person over trivial or non-essential details.
(10)Spread the sunshine of good cheer wherever and whenever you can. No man trusts a joy-killer!

Top Ten Ways To Use Your Intuition to Make Winning Decisions

Follow your heart.” “Listen to your inner voice.” “Trust your guidance.” It all sounds so easy. But what do you do when your inner voice sounds like your inner critic, or worse, your inner child run amok!? How can you learn to depend on your intuition to help guide you to the right decisions?
1. What does your intuition tell you? Your intuition can contribute “quick and ready” insight according to Webster’s dictionary. Too often we discount the role of intuition in decision making. Begin to pay close attention to what your intuition is telling you; it could lead directly to positive changes in your life.
2. How Does Your Intuition Communicate With You? Each of us has a predominate form in which we receive intuitive information. It may come through feelings, images, body sensation (gut feelings) or through your thoughts. When you are making a decision pay particular attention to all of these ways that your intuition communicates with you.
3. Ask your intuition questions. Many people believe that intuition comes completely unbidden. I have found that when you ask your intuition for additional insight it will respond with answers. Ask, “What should I do in this situation?” or “What do I need to know about this.” Remember you may get the answers from a variety of sources. (Feelings, words, physical sensations, and images.)
4. Act on the information you receive. Developing your intuition is like learning any new skill. It’s not unlike learning an athletic ability. The more you practice the better you get at it. If using your intuition is new for you it may be best to use it in relatively low risk situations at first. This will help you develop your “intuitive muscles.”
5. You may not receive information immediately. If you don’t understand something, ask for clarification. It is possible to get your guidance in dreams, for instance. Many people ask for intuitive guidance during a meditation and don’t receive information immediately. You may find that the insight you desire will come seemingly unbidden at some point later in the day while you’re involved in other tasks.
6. Learn to take small steps. Most of us feel quite anxious when making big changes in our lives. We’re afraid we’ll make a mistake that we’ll later regret. I’ve found that taking small steps towards a decision works great. You may find, as many do, that as you take those small steps, that the decision becomes clearer, your resolve becomes stronger and the fear begins to lessen.
7. Write down the guidance you receive. Whenever you’re facing a tough decision, write about it in a journal you keep for this purpose. Always jot down what your intuition is communicating. What feelings do you have about this decision? What images come to mind? Are there any body sensations that indicate a good or bad decision? Is there a still, quiet, inner voice that informs you? It’s helpful to look back at this journal from time to time to see how accurate your guidance was. Did you trust the information you received? Did you act on its wisdom?
8. Don’t forget your left brain! Remember to use your logical or rational mind in this process as well. There needn’t be a competition between the intuitive mind and the rational mind. Your rational side can help you find out facts and assist you with details of your decision. Your intuitive or “right brain” simply adds another level of information often described as, “You know, but you don’t know how you know.”
9. What’s your goal in making this decision? When using your intuition, it helps to be clear what outcome you want. Many people get stuck in the process by thinking of all the things they don’t want. When you’re clear about your goals, your intuition can inform you about the clearest, most direct path to achieve it.
10. Intuition is guidance from your higher self. Your intuition is always there to guide you and provide for you.
Author’s Bio
Lynn A. Robinson, M.Ed. is an intuitive consultant, author and popular seminar leader. She is the co-author of “The Complete Idiot’s Guide to Being Psychic”

The major stages of the Hindu Marriage Ceremony -Wedding Rites

Ganesh Puja
The wedding day starts with a prayer invoking Lord Ganesh whose divine grace dispel all evils and promotes a successful and peaceful completion of the ceremony.

Grah Shanti (Worship to the Nine Planets)
This is a prayer to the nine planets of our Solar system. Ancient Indian studies indicated that various celestial bodies have an influence on the destiny of every individual. The effect of the nine planets is meant to be the most profound. During this puja the Gods associated with these planets are asked to infuse courage, peace of mind and inner strength to the bride and groom to help them endure life’s sufferings.

The Welcome (Parchan)
The bride’s mother welcomes the bridegroom with a garland and she then escorts him to the mandap. The father of the bride washes the right foot of the bridegroom with milk and honey. At the end of the welcome, a white sheet is held to prevent this bridegroom seeing the arrival of the bride.

Arrival of the Bride
The bride is escorted to the mandap by her maternal uncle (Mama), female cousins and friends. In some wedding ceremonies she may be carried in a small carriage to the mandap.

Kanyadaan (Entrusting of the Daughter)
Consent of the parents is obtained for the wedding to proceed. The bride’s parents give their daughter to the groom by putting the bride’s right hand into the groom’s right hand (Hastamelap, joining of hands) while reciting sacred verse. The curtain separating the bride and groom is then lowered and the couple exchange flower garlands. The elders of the house place an auspicious white cotton cord around the couple’s shoulder’s to protect them from the evil influences. This also symbolises the couple’s bond. The groom holds the bride’s hand and they both take vows to love cherish and protect each other throughout life.

Ganthibandhan (tying the knot)
The priest ties the wedding knot as a symbol of the permanent union between the bride and groom as husband and wife.

Agni Puja (evocation of the holy fire)
The priest sets up a small fire in a kund (cooper bowl). Agni (fire) is the mouth of Vishnu and symbolises the illumination of mind, knowledge and happiness. The remainder of the ceremony is conducted around the fire.

Shilarohana (stepping on the stone)
The bride places her right foot on a stone. The bridegroom tells her to be as firm as the stone in his house so that the can face their enemies and the difficulties of life together.

Laja homa (putting parched rice into the sacred fire)
Three obligations are offered to the sacred fire. The brother of the bride puts into the bride’s hand parched rice, half of which slips into the bridegroom’s hand. Mantras are chanted. The bride prays to Yama, the God of Death, that he grant long life, health, happiness and prosperity to the bridegroom.

Mangalfera (walking around the fire)
The couple walk around the sacred fire four times. Each time they stop to touch with their toe a stone in their path. This symbolises obstacles in life that they will overcome together. These four rounds stand for the four basic human goals:

Dharma – righteousness
Artha – monetary accomplishment
Kama – energy and passion in life
Moksha – liberation from everything in life.

The groom, signifying his contribution in helping the union to attain dharma, artha and kama, leads the first three rounds. The bride signifying their continual journey spiritual liberation leads the last round.

Saptapadi (seven steps)
The bride and groom take seven steps together around the fire. It is said in Hindu philosophy that if two people walk seven steps together then they will remain lifelong friends. They exchange sacred vows at the beginning of each encircling walk. At the end of each walk, the open palms of the bride are filled with puffed rice by her brother signifying wealth and prosperity. The seven steps and their promises are:

1.Let us take the first step to provide for our household, keeping a pure diet and avoiding those things that might harm us.

2. Let us take the second step to develop our physical, mental and spiritual powers.

3. Let us take our third step to increase our wealth by righteous and proper means.

4. Let us take out fourth step to acquire knowledge, happiness and harmony by mutual love, respect and trust.

5. Let us take the fifth step so that we may be blessed with strong, virtuous and heroic children.

6. Let us take the sixth step for self-restraint and longevity.

7. Let us take the seventh step to be true companions and remain life-long partners by this wedlock.

Saubhagya Chinha (blessing the bride)
The bridegroom blesses the bride by putting kumkum or sindhur (vermilion powder) at the parting of her hair (or on her forehead) and by giving her a sacred necklace (Mangal Sutra). The Mangal Sutra represents the couple’s togetherness, love and sacred union.

Haridaya-Sparsha (touching of hearts)
The bride and bridegroom touch each other’s heart reciting promises to each other.

Chathurthi Karma
The bride and groom feed each other four times for nourishment of the bone, muscle, skin and soul.

Aashirvaad (blessings)
The priest blesses the bride and groom. Flower petals and rice are given to the guests to shower them on the bride and groom with blessings. The wedding guests can then give their individuals blessings to the bride and groom and once completed, the marriage ceremony ends. Guests are invited to enjoy a sumptuous meal with the newlyweds.

Viddai (Bride’s departure)
The farewell to the bride by her family and friends is a very emotional episode. The bride is leaving her parents home to build a life with her husband and his family. She leaves with tears of joy and sorrow.

Before the wedding car departs for the Hindu temple, the priest will place a coconut under the front wheel of the car and wait for it to be broken by the weight of the car. The historic significance of this is that in the old days the couple would use a horse drawn carriage and the breaking of the coconut ensured that the vehicle was roadworthy for the journey. The pilucinchuanu concludes the entire ceremony.

How to Think Like Leonardo da Vinci , Seven Steps to followed Everyday by the Genius

The Seven da Vincian Principles.

1. Curiosita:
an insatiably curious approach and an unrelenting quest for continuous learning.
2. Dimostrazione:
A commitment to test knowledge through experience, persistence, and a willingness to learn from mistakes.
3. Sensazione:
The continual refinement of the senses, especially sight as the means to enliven experience.
4. Sfumato:
A willingness to embrace ambiguity, paradox and uncertainty.
5. Arte/Scienza:
Whole brain thinking. The development of the balance between science and art, logic and imagination.
6. Corporalita:
The cultivation of grace, ambidexterity, fitness and poise.
7. Connessione:
A recognition of and appreciation for the interconnectedness of all things and phenomena.

Your Road Map for Success , How You CAN Get There From Here By John C. Maxwell

Your Road Map for Success , How You CAN Get There From Here By John C. Maxwell
Everyone has his own specific vocation… that demands fulfilment. Everyone’s task is as unique as his specific opportunity to implement it.
3 Questions ….Identify your purpose by asking:
For what am I searching?
Why was I created?
Do I believe in my potential?”
3 Dreams.
A dream without a positive attitude produces a daydreamer.
A positive attitude without a dream produces a pleasant person who can’t progress.
A dream together with a positive attitude produces a person with unlimited possibilities and potential.
4 steps towards growing out toward your potential:
Concentrate on one main goal.
Concentrate on continual improvement.
Forget the past.
Focus on the future.
4 types of people who trod this earth
The Victim: The victim blames his past for his lack of progress, finding excuses for failing rather than using his opportunities to grow.
The Foot dragger: The foot dragger hates change and is unwilling to do anything to change the present.
The Dreamer: This traveller never puts her plans into action and does not want to take any risks.
The Motivated: This traveller planned yesterday so that she could make the
5 Points to remember
1. Believe in your ability to succeed.
2. Get rid of your pride.
3. Cultivate constructive discontent.
4. Escape from habit.
5. Balance creativity with character.
6 Problem–solving strategies:
Attack the problem, never the person.
Get all the facts. Before you attack the problem, make sure you know what is really going on.
List all your options.
Choose the best solution. Always remember that people are your priority.
Look for the positives in the problem.
Never withhold love. Acknowledge problems but continue to love your family members unconditionally.
6 Qualities Your Goal must have: SMARTW
Specific and stretchable
Measurable and motivating
Achievable and commercially attainable
Time-sensitive and technically feasible
Realistic and reasonable
Written and worldly
7 Signs of Attitude being great
Believe in yourself.
Willingness to see the best in others.
Ability to see opportunity everywhere.
Focus on Solutions.
Desire to Give.
Responsibility for their lives.
10 principles that can help you in your personal growth: 
Choose a life of growth.
Start growing today.
Be Teachable
Focus on Self-Development, not self-fulfilment.
Never stay satisfied with current accomplishments.
Be a Continual Learner.
Concentrate on a Few Major Themes.
Develop a Plan for Growth.
Pay the Price.
Find a way to apply what you learn
10 guidelines to help you change failure from detour to dividend:
Appreciate the value of failure
Don’t take failure personally.
Let failure redirect you.
Keep a sense of humour.
Ask why, not who.
Make failure a learning experience.
Don’t let failure keep you down.
Use failure as a gauge of growth.
See the Big Picture.
Don’t give up.
10 qualities of a potential leader 
Make things happen.
See and seize opportunities.
Influence others.
Add Value.
Attract other leaders.
Equip others.
Provide inspiring ideas.
Possess uncommonly positive attitudes.
Live up to their commitments.
Have loyalty.

Focus for success in Life

Too often we forget OUR LIFE is not a dress rehearsal. This is the real thing and we can and should step up to the Challenge everyday.

The key “Focusing Strategies” that have the potential to lead one to success. are as follows:
3.Goals (seeing the Big Picture)
4.Balance 5.Relationships
7.Asking for What You Want
9.Decisive Action

1.To laugh often and much;
2.To win the respect of intelligent people
3.And affection of children; to earn the
4.Appreciation of honest critics and endure
5.The betrayal of false friends;
6.To appreciate beauty, to find the best in others;
7.To leave the world a bit better, whether by a
8.Healthy child, a garden patch or a
9.Redeemed social condition; to know even
10.One life has breathed easier because you
11.Have lived. This is to have succeeded
Ralph Waldo Emerson

The Power of Focus By Jack Canfield, Mark Victor Hansen, and Les Hewitt

Quick Tips to Improve Your Position in Life , Make these ‘wise moves’ in LIFE by George Ludwig

1. One Is a Powerful Number. Even ONE person can achieve great things
2. Any Day Can Be Halloween. Celebrate life every moment
3. Discipline: The Critical Denominator Be Punctual so that the goodies come to you in time
4. Fly Straight to Your Destination- by commitment perserverance and determination
5. Get the Hunger PANG .Have thirst and hunger for Success and happiness. U will find it.
6. He Who Laughs, Lasts! Humour and taking things lightly extends your lifespan
7. The Key to Genius is Out of Box thingking. Be creative . Think laterally.
8. Take the First Step. Break Fear psychosisby simply having enough faith to start first step.
9. Peak Performers Focus on Winning , by correcting mistakes and learning from experience
10.The Rapid Results,come from change in posture, breathing, muscle tension, and tonality.
11.Being honest keeps open the door of trust that is necessary to have healthy relationships
12.Have Action plan, right Attitude, extra-high Activity level, and some outstanding Coaching
13. Go Back to School, but Don’t Forget Your Brain. Wisdom is different from knowledge
14.We are all designed to need frequent refueling of our emotional tanks by family and friends
15.there is always a price we must pay, and mostly that price needs to be paid up front
16. Get in Flow ie life is easy when one faces a clear goal requiring predictable responses
17.True leaders demonstrate integrity by example
18.While actions often speak louder than words, words still have the power to change, improve and even save lives
19. You are Never too Old… to be Bold!
20.No person is inwardly peaceful who does not carve out a little time daily for spiritual practice

Make a Life, Not Just a Living By Dr. Ron Jenson By Broadman & Holman Publishers

Make a Life, Not Just a Living By Dr. Ron Jenson By Broadman & Holman Publishers

Timeless Life Skills That Couldl Maximize Your Real Worth

be a difference-maker, a maximizer, be assertive and proactive in your thoughts and actions

don’t become a civilization of blamers and “victims.” don’t blame our past, our parents, our society, our heritage, our “dysfunctionalities,” , or anything else we can think of for our existing personal problems.

Proactive is -pro, meaning “for,” and active, meaning “doing something.” ,we have no control harmful,often resulting in worry,fear and manipulation and you need to have right attitude, right beliefs, and right commitments Reactive people focus on the result. Proactive people focus on the principles.

Self-discipline is “the ability to regulate conduct by principle and judgement rather than impulse, desire, high-pressure, or social custom.,consciously control your circumstances. ”

How do you view yourself – as victim or victor? What areas of your life are most disciplined? Identify one area in which you can improve..! What habits are holding you back from authentic success?

Do not waste of human resources. Are the instruments of your life – your talents, skills, and abilities, relationships, the resources you’ve been given – starting to blend into beautiful music, or are they silent?

Deal with our weaknesses Denying your weaknesses look for opportunities to grow, and you keep adjusting

I will take charge of my life and make a difference
I will live my life with a sense of dignity
I will embrace problems as positive opportunities
I will centre my life on universal principles
I will passionately pursue my mission
I will keep all areas of my life in balance
I will put others first and honestly serve them
I will cultivate my character and spirit
I will keep adjusting to needs
I will never, ever, quit

Life is either hard and satisfying or easy and unsatisfying. What you make in life depends on the challenges you choose to accept or seek. We tend to dodge our emotions, avoiding the difficulties and substituting anything else that will keep us from our true feelings. You and I were created for joy, and if we miss it, we miss the reason for our existence; Joy’s integrity is compatible with pain wherein only the heart that hurts has a right to joy Be Willing to Take Risks i.e. willing to fail, learn to live on the edge, willing to accept difficulties with maturity, should see risk taking as an opportunity to, be stretched and to grow

As we think, so we act., control your thought patterns by believing :

What is the major problem in your life right now? How are you handling it? Choose joy. Write down how you will respond as you embrace the above problem Choose a person in your life to whom you can be accountable to practice the requisite changes

Determine what value is directing your life. Distinguish between principles and values. Decide A value that which is your perception of where you’re going in life. Declare that Your principles are absolutely true in every circumstance. Detour as Your values may change as your understanding of absolutes increases

Look for the truth. always Demonstrate what is right and wrong, about the ethical and unethical, about the moral, amoral, and immoral. Accept natural law principles that govern the universe and how people should live. Is it legal? Is it balanced? How will it make me feel about myself? Is it right?

Did I schedule my principles and philosophy into my daily planner? Did I keep my schedule as I planned? How did I spend my idle time? Where did I spend my money? What did I daydream or dwell upon? Did my values inside match my values outside?

What are the principles with which you want to form the map for your life? Begin to build them into your life as your code of conduct

Vision of A sense of a mission gives meaning and significant Value to our lives to endure all the problems

Picking out one little thing and trying to know more about it became the most predictable path to newly revalued prizes of prominence and prosperity.

Burnout is “a syndrome of emotional exhaustion, depersonalization, and reduced personal achievements that occurs among individuals who do people work of some kind.”

Rule your Impulses, The starting point for balancing your priorities is to take charge of your internal drives. Be disciplined., Reorder your priorities, Place your priorities in the proper order. Readjust your schedule, Determine your schedule., Look at your schedule and keep changing it to reflect your reordered priorities.

“Zeroing in on Caring for People” is the key to developing intimate relationships and to changing people’s lives How we change others will be in direct proportion to the level of love we put into our relationship with them. Unabashed caring is the essence of “team-ness,” which is fundamental for powerful families, friendships, communities, and entire cultures.

There are two Greek words, para and kaleo, Para means “alongside” and kaleo means “to call.” It means helping to change another’s attitude so he or she is willing to go back into battle.

To develop a healthy interdependence through needing one another. Needing people, and not being ashamed to admit it, is very necessary to get ahead.

This principle is simply about “believing the best” about people. Trust underscores the need not to develop harmful imaginations about others. Forming preliminary assumptions

Character-centered-ness.. It’s the Source of Our Strength It’s the Basis for Enduring Societies It’s the Secret to our Satisfaction

Why do researchers find such positive links among faith, mental health and happiness? Community Commitment Contentment

why are we not learning to live from the inside out. We are a culture and society now of people consumed by “having.” Ownership seems to be the king of virtues, no matter what the commodity, and yet we are a society of notoriously unhappy people – lonely, anxious, depressed and dependent

It is about our relationship with others including God and we need to develop a way to get into our inner selves, which praying can provide. , meditate on great and time-tested principles, develop a method of expressing our inner system of beliefs, which is roughly what we may call faith.

Framing is developing your overall perspective and sense of parameters about any issues in life. Whenever you face a decision, you need to begin by forming your framework. What’s your frame? What are your guides? What will give stability to any decision you make? It entails four major aspects, which become clearer if you can picture the four sides of a picture frame: your overarching purpose in this situation and in your life, your priorities in this situation and in your life, your principles and guidelines in this situation and in your life, and finally, your peculiarities.

Its ability to keep your eye on your goal and the task at hand, while at the same time being mentally agile in dealing with the various contingencies that come into play. , remain directed and not be interrupted while being aware of your environment.

Flexibility, or mental agility, is the [ability] to change perspective and do the creative thinking necessary to deal with challenges.

FIGHT THE GOOD FIGHT- Kurukshetra of Thoughts
Life is not meant to be a playground where personal ease and satisfaction are the goals and expected results. The real war is for the good of people’s hearts and minds. Forces around us that constantly push us away from what you call “rightness living” and woo us toward narcissistic self-destruction.

Faithfulness is one of the least revered and most needed qualities in our culture today. To be faithful is to “adhere strictly to the person, cause, or idea to which one is bound; be dutiful and loyal.”

he primary skill to develop is perseverance. To persevere is to “persist in or remain constant to a purpose, idea or task in the face of obstacles or discouragement.” Regardless of the circumstance, never ever give up.

Life is about concentrating on the roots and letting the fruit come as a result. Concentrate on building these root principles in your life, keep in mind the future implications of each decision you make.

“Leaders” by Warren Bennis and Burt Nanus. Published by Harper and Row in 1986, 244 pages. ISBN 0-06-091336-3.

1.Leadership is the pivotal force behind successful organisations and that to create vital and viable organisations, leadership is necessary to help organisations develop a new vision of what they can be, then mobilize the organisation change toward the new vision”.
2.There really is a commitment gap. Leaders have failed to instil vision, meaning and trust in their followers. They have failed to empower
3.Credibility is at a premium these days. Leaders are being scrutinised as never before. Fifty years ago this was not the case
4.Historically leaders have controlled rather than organised, administered repression rather than expression, and held their followers in arrestment rather than in evolution”.
5.As we see it, effective leadership can move organisations from current to future states, create visions of potential opportunities for organisations, instil within employees commitment to change and instil new cultures and strategies in organisations that mobilize and focus energy and resources.
6.They emerge when organisations face new problems and complexities that cannot be solved by unguided evolution. They assume responsibilities for reshaping organisational practices to adapt to environmental changes. They direct organisational changes that build confidence and empower their employees to seek new ways of doing things. They overcome resistance to change by creating visions of the future that evoke confidence in, and mastery of new organisational practices.Vision is the commodity of leaders, and power is their currency
7.Leadership is like the abominable snowman, whose footprints are everywhere but who is nowhere to be seen
8.The problem with many organisations, is that they tend to be overmanaged and underled. They may excel in the ability to handle the daily routine, yet never question whether the routine should be done at all
9.Most leaders embodied these competencies/ human handling skills
10.Strategy 1: Attention through vision., Strategy 2: Meaning through communication. , Strategy 3: Trust through positioning., Strategy 4: The deployment of self through (1) positive self regard, and (2) the ‘Wallenda factor'” – named after Karl Wallenda, the tight-rope walker who would (could?) not consider the possibility of failure.
11.Leadership seems to be the marshalling of skills possessed by a majority but used by a minority.
12.Management of attention through vision is the creating of focus. with an unparalleled concern with outcome.
13.Their visions or intentions are compelling, and pull people towards them. Intensity coupled with commitment is magnetic. These intense personalities do not have to coerce people to pay attention, they are so intent on what they are doing that, like a child absorbed with creating a sand castle in a sandbox, they draw others in”.
14.Leadership is also a transaction between leaders and followers. Neither could exist without the other.
15.Leaders articulate and define what has previously remained implicit or unsaid. They communicate in toto
16.Good ideas are not adopted automatically. They must be driven into practice with courageous patience
17.In order for an organisation to have integrity, it must have an identity – that is, a sense of who it is and what it is to do and also Why and When
18.Positive self regard. which consists of three major components: knowledge of one’s strengths, the capacity to nurture and develop those strengths, and the ability to discern the fit between one’s strengths and weaknesses and the organisation’s needs is a basic requirement for success
19.Our leaders seemed to retain characteristics like : enthusiasm for people; spontaneity; imagination, and an unlimited capacity to learn new behaviour”.
20.Leaders “simply don’t think about failure, don’t even use the word. For the successful leader, failure is a beginning, the springboard to hope
21.Criticism is a frequent by-product of significant actions. Receptivity to criticism is as necessary as it is loathsome. And, the more valid the criticism, the more difficult it is to receive”.
22.The essential thing in organisational leadership is that the leader’s style pulls rather than pushes people on
23.When they took charge of their organisation – leaders paid attention to what was going on; they determined what part of the events at hand would be important for the future of the organisation; they set a new direction, and they concentrated the attention of everyone in the organisation on it
24.The critical point is that a vision articulates a view of a realistic, credible, attractive future for the organisation, a condition that is better in some important ways than what now exists
25.With a vision, the leader provides the all-important bridge from the present to the future of the organisation, along with the mission and values or whatever
26.The manager by contrast, operates on the physical resources of the organisation, on its capital, human skills, raw materials, and technology”.
27.Great leaders often inspire their followers to high levels of achievement by showing them how their work contributes to worthwhile ends.
28.The leader must be a superb listener, particularly to those advocating new or different images of the emerging reality…they are great askers and they do pay attention
29.Vision of future success… are cretaed basically from three sources from which to seek guidance – the past, the present, and alternative images of future possibilities
30.Fail to honour people, they fail to honour you. But the sign of a good leader, who talks little, when his work is done, his aim fulfilled, they will say, ‘this we did for ourselves
31.Trust is the emotional glue that binds followers and leaders together. The accumulation of trust is a measure of the legitimacy of leadership. It cannot be mandated or purchased; it must be earned
32.Strategies that leaders choose to position are .. /1. Reactive. With this approach, the organisation waits for the change and reacts – after the fact./ 2. Change the internal environment. Rather than waiting for change to happen to them, leaders can develop effective forecasting procedures to anticipate change and then ‘proact’ rather than react. / 3. Change the external environment. This approach requires that the organisation anticipating change upon the environment itself to make the change congenial to its needs. /4. Establish a new linkage between the external and internal environments. Using this mechanism, an organisation anticipating change will attempt to establish a new relationship between its internal environments and anticipated external environments.
33.Qualities needed to run an institution are only persistence and self-knowledge; willingness to take risks and accept losses; commitment, consistency, and challenge. But, above all, learning, continuously from reading and experience of oneself and others.
34.Very simply, those who do not learn do not long survive as leaders. Leaders have discovered not just how to learn but how to learn in an organisational context. Distinguish maintenance learning, at which many managers excel, as it is synonymous with stability and normality, and innovative learning which leaders need to move and develop their organisations beyond current, into future positions.
35.A learning organisation places a high value on these experiences because they supply a reality test and permit adjustments without which larger mistakes might be made in the future”.

The above summary has been provided to you compliments of Andrew Gibbons

kabbalah, and The 72 Names of God

Kabbalah teaches that every human being shares the same ultimate purpose in life, which is to receive the complete joy and fulfillment that God desires for us. But while this is easy to say, true spiritual work is needed to remove the negative tendencies that separate us from life’s gifts. And as we undertake this work, our souls need technical support, as would a computer or any other highly sensitive mechanism.

One of Kabbalah’s most important teachings is that we are not alone in life’s tasks.

Thousands of years ago, an astonishing gift was delivered to humankind: the tools to control and transform very specific life challenges. These tools came in the form of 72 individual combinations of an ancient group of sacred letters.

72 unique combinations of Hebrew letters from Chapter 14 of the book of Exodus create a spiritual vibration that is a powerful antidote to the negative energy of the human ego. This revelation is a crucial step forward in the work of Kabbalistic masters over thousands of years.

But whom could the Israelites call upon if not God? The Kabbalists explain that the passage is an encrypted message explaining the secret of human nature and the way to overcome the challenges we face throughout our lives.

In its commentary on this passage, the Zohar, the source of Kabbalistic wisdom, explains that there was no need for the Creator’s help — because at that moment Moses revealed the 72 Names, and the collective consciousness of the people was elevated. But not a single molecule of water moved until the people had physically moved forward into the sea with unwavering certainty. Only when they were neck-deep in the waves — and still maintained complete certainty that the water would part — did the sea part to give them a passage to freedom.

As the Zohar makes clear, the purpose of the 72 Names is hidden in the story in which they are found. The Names are a tool to help humanity gain control over chaos by controlling physical nature. By their use of the 72 Names, the Israelites overcame the ego-based negativity of doubt and thus changed the nature of water until it no longer flowed. According to Kabbalah, humanity is destined to have control over physical nature; the only obstacle is our ego. Overcoming ego at its very foundation brings control of the physical world, and that is the purpose of the INSTRUMENT THAT IS THE 72 NAMES.

The Zohar further explains that, despite what we might believe, our ego is not actually who we are. Rather, the Kabbalists describe the ego it as a garment, a curtain that hides the Light of our genuine selves. Our purpose in this world is to remove the garment that conceals our true essence and potential.

One of Kabbalah’s most important teachings is that we are not alone in life’s tasks

One of Kabbalah’s most important teachings is that we are not alone in life’s tasks

Reach your Goals- tips by sonipitts

Extracts from 50 Ways To Reach Your Goals,
A collection of ideas, tips, hints and other creative ways to help you achieve the success you desire.

Step 1 – Create a vision of your ideal future
Step 2 – Create goals from your vision
Step 3 – Write SMART goals Specific,Measurable,Achievable,Realistic,Timely
Step 4 – Identify obstacles
Step 5 – Create plans (also known as enabling goals or objectives) to counter each obstacle.

Set up a goal-tracking chart that allows you to see where you’re at on any particular goal – and what you still need to do
Periodically re-check and refine (or redefine) your goals
Visualize success, and what you’ll do to reward yourself
Get your act together-compose-compile
Get motivated
Measure twice, cut once
Keep a progress journal or scrapbook
Go surfing for information
Keep fit- Physically mentally and spirtually

Start a “round robin” goal letter with others who need a little motivation and accountability-inspiration and ideas to borrow from and give out
Hold a “progressive” goal party- it will inspire and motivate to achive further milestones
Join a support group, or form one yourself if none exists, Put together group of seasoned mariners can often offer aid and assistance regarding sandbars,

currents and other such hazards.
Join a class, Group, Association , herd with like minded , same focussed individuals
Goal-pool with friends or acquaintances, who could together further goals , better bigger and easier- synergy
Delegate your life.. outsource or insource– do those things that are most important FIRST, Yourself
Get professional help.. do not be shy to ask, for people are always willing to help
Bring in the big guns.. Put in your best

Create a network . for ideas and assistance
Tell your friends what you are doing, to make it harder to back out
Break it up .so that you can tackle easily and see lots of smaller wins in battles leading to winning the war
Multi-task goal-completion work with everyday, “have to” activities
Work while you quibble
Choose “impossible” goals . Stretch -Aim at the stars
If you’re having persistent trouble reaching your goal, spend some time making sure you really want what you’re fighting for
Get away from your goals for a while. do not keep your mind cluttered and busy all the time.
Temp your way to the top
Fake it ‘til you make it.
Perfect the fine art of the end run
Take a page from Eastern wisdom, Look at alternate theories and therapies

Become a mentor or leader in the field
The kings and queens of any field don’t get there by cutting corners and letting others do their share of the work.
Burn your bridges
Find a higher reason to reach your goal than just the goal itself
Create an environment that is so inspiring and nurturing that it does half the work for you
Immerse yourself in the atmosphere and energy of your goal by volunteering
Maintain your spiritual strength and call on your higher power for help and guidance in times of need
Create a truth and step into it
Never settle for what you can currently imagine

Make a game out of reaching your goals
Friendly competition
Play Family Feud!Every household has its own internal rivalries and competition.why not use it to your advantage?
Choose a personal theme song and soundtrack that stirs you and refocuses you on your goal
Go out dancing ensuring that you’ll have the stamina and mental acuity to do what needs doing,
Have a therapeutic meltdown Get up and stomp and rant. Make it good, using up all those swear words you swore you’d save for a real emergency.
Use birthdays and other gift-giving holidays to help reach your goals- Target Milestones
Clown around
Give yourself a gold star -apply the psychological boost to your goal-based activities today!
Have a “Pitch Party”-Keep nothing in your new life from your old life that brings you down,
holds you back or detracts from your success.

Once you’ve made it…throw a Success Shindig!
Make it easy on the next guy -Share the experience and learnings
Take a vacation -enjoy,REWARD your body mind and soul
Give back – thank the society -help the community
Create wealth- for you and the generations to come

Dozen steps for success in life

First, you must form a correct conception of how you wish to develop and perfect yourself. You must cultivate a clear-cut idea of what you want to become. This will give you a definite and clear-cut aim in life.

The second important thing is to draw for yourself a wise programme of life to help you to develop along the desired lines and to gradually attain the aim of life A proper understanding of your own mind, its behaviour and habits, and the law that governs the inner activity of the mind become very, very helpful in living this wonderful and interesting period of your life.

Without health you can succeed neither in studies, nor in character-building, nor in sports and social activities, nor in home-life. Health is a matter of careful living. It is got not only from things you eat and drink, but it is also obtained from your wise and careful avoiding of such things that are not good for your health

Never waste your energy in useless pursuits. Give up, all habits that have an adverse effect on health. those drain away your energy.

Be perfectly truthful . Speech must be clean, polite, and joy-giving. Cast away egoism, pride and selfishness.

Never move away from virtue. These principles will be your true friends and helpers. They will assure your progress and ultimately grant you supreme happiness and success

Ask Him for inner strength and guidance. Cultivate constant remembrance of God by seeing His invisible presence in and through all things in this universe around you. God is not some remote reality far away from you. But God is here and now.

Draw strength and inspiration from their lives and teachings. Try to mould your life upon their pattern. Always have a great ideal beforeyour mind.

Out of your life there must flow out ceaseless love, kindness, and compassion. Never hurt anyone. Help Ever.

Even at the cost of your life, never utter falsehood. Never be dishonest in any of your dealings with anyone in this world. Be a person of integrity, of verity

The vexing problems of this modern world, its clashes and conflicts, its greed and exploitation, its hatred and hostilities, its mad craze for selfish acquisition will never cease or be relieved until and unless there is a change of outlook in man towards his neighbours and towards his life around him. Man makes life what it is. And life around man is but a reflection of what he is.

As you think, so you will become, just as you reap what you sow. Your inner thoughts are the seeds of your ultimate destiny. More than all the books that you read and study, more than all your lessons and examinations, more important than everything in life is the cultivation of virtue.


For Quick Evolution of the Human Being
(a) An ounce of practice is better than tons of theory. Practice Yoga, Religion and
Philosophy in daily life and attain Self-realization.
(b)These thirty-two instructions give the essence of the Eternal Religion (Sanatana
Dharma) in its purest form. They are suitable for modern busy householders with fixed hours of
work. Modify them to suit your convenience and increase the period gradually.
(c) In the beginning take only a few practicable resolves which form a small but definite
advance over your present habits and character. In case of ill-health, pressure of work or
unavoidable engagements replace your active Sadhana by frequent remembrance of God.

1. Eat moderately. Take light and simple food. Offer it to God before you eat. Have a
balanced diet.
2. Avoid chilies, garlic, onions, tamarind, etc., as far as possible. Give up tea, coffee,
smoking, betels, meat and wine entirely.
3. Fast on Ekadasi days. Take milk, fruits or roots only.
4. Practice Yoga Asana or physical exercises for fifteen to thirty minutes every day. Take a
long walk or play some vigorous games daily.

5. Observe silence (Mouna) for two hours daily and four to eight hours on Sundays.
6. Observe celibacy according to your age and circumstances. Restrict the indulgence to
once amonth. Decrease it gradually to once a year. Finally take a vow of abstinence for whole life.

7. Speak the TRUTH. Speak little. Speak kindly. Speak sweetly.
8. Do not injure anyone in thought, word or deed. Be kind to all.
9. Be sincere, straightforward and open-hearted in your talks and dealings.
10. Be honest. Earn by the sweat of your brow. Do not accept any money, things or favour
unless earned lawfully. Develop nobility and integrity.
11. Control fits of anger by serenity, patience, love, mercy and tolerance. Forget and
forgive. Adapt yourself to men and events.

12. Live without sugar for a week or month. Give up salt on Sundays.
13. Give up cards, novels, cinemas and clubs. Fly from evil company. Avoid discussions
with materialists. Do not mix with persons who have no faith in God or who criticise your Sadhana.
14. Curtail your wants. Reduce your possessions. Have plain living and high thinking.

15. Doing good to others is the highest religion. Do some selfless service for a few hours
every week, without egoism or expectation of reward. Do your worldly duties in the same spirit.
Work is worship. Dedicate it to God.
16. Give two to ten percent of your income in charity every month. Share what you have
with others. Let the world be your family. Remove selfishness.
17. Be humble and prostrate yourself to all beings mentally. Feel the Divine Presence
everywhere. Give up vanity, pride and hypocrisy.
18. Have unwavering faith in God, the Gita and your Guru. Make a total self-surrender to
God and pray: “Thy Will be done; I want nothing.” Submit to the Divine Will in all events and
happenings with equanimity.
19. See God in all beings and love them as your own Self. Do not hate anyone.
20. Remember God at all times or, at least, on rising from bed, during a pause in work and
before going to bed. Keep a Maala (rosary) in your pocket.

21. Study one chapter or ten to twenty-five verses of the Gita or your scriptures with
meaning, daily. Learn Sanskrit, at least sufficient to understand the Gita in original.
22. Memorise the whole of the Gita, gradually. Keep it always in your pocket.
23. Read the Ramayana, the Bhagavata, the Upanishads, the Yogavasishtha or other
religious books daily or on holidays.
24. Attend religious meetings, Kirtans and Satsanga of saints at every opportunity. Organise
such functions on Sundays or holidays.
25. Visit a temple or place of worship at least once a week and arrange to hold Kirtans or
discourses there.
26. Spend holidays and leave-periods, when possible, in the company of saints or practice
Sadhana at holy places in seclusion.

27. Go to bed early. Get up at four o’clock. Answer calls of nature, clean your mouth and
take a bath.
28. Recite some prayers and Kirtan Dhvanis. Practice Pranayama, Japa and meditation from
five to six o’clock. Sit on Padma, Siddha, or Sukha Asana throughout, without movement, by
gradual practice.
29. Perform the daily Sandhya, Gayatri Japa, Nityakarma and worship, if any.
30. Write your favourite Mantra or Name of God in a notebook for ten to thirty minutes,
31. Sing the Names of God (Kirtan), prayers, Stotras and Bhajans for half to one hour at
night with family and friends.
32. Make annual resolves on the above lines. Regularity, tenacity and fixity are essential.
Record your Sadhana in a spiritual diary daily. Review it every month and correct your failures.

Sufi Story ,good and bad luck

A farmer lived in the days when fighting was going on between small kingdoms in China. This farmer had a son. His son, with the aid of the horse, was tilling a small field. One day the horse ran away.

The neighbors came and said, ‘It’s a very bad thing. You have such bad luck.’ The farmer said, ‘Maybe.’

So the next day the horse came back with half a dozen other wild horses. The neighbors came again and they said, ‘What tremendous luck.’ So he said, ‘Maybe.’

On the third day the son, while trying to ride one of the wild horses, fell and broke his leg. Again, the neighbors came and said what bad luck it was, and the farmer said, ‘Maybe.’

The next day the king’s people came to recruit strong healthy farmers into the army. When they found this farmer’s son with a broken leg they left him alone. So, again, the neighbors came and said it wasn’t such bad luck after all and that everything had turned out well. The farmer said, again,‘Maybe.’



At the same time, we can ill-afford to turn a blind eye to the grim reality that lies beneath the glitter and gloss of an India poised for glory and greatness. Some of us would like to believe the twain shall never meet, that we can continue to live our parallel lives without ever having to confront the other, less shiny India—the India that is routinely devastated by floods, droughts and terrorism. But the serial blasts in the first-class compartments of Mumbai’s suburban trains have served as a terrible reminder that life is not as neatly compartmentalised as we might like it to be.

We can also either choose to dismiss the recent display of Dalit fury as a random, isolated incident, or treat it as a symptom of a greater problem. There is enough evidence to suggest that communal and social ferment can set a country back.

Another big source of worry is the collapse of governance and the erosion of our institutions. Corruption is at a high, faith in the ability and inclination of our politicians and bureaucrats to run an efficient, honest and just administration is at a low. The months-long crisis over illegal constructions and sealings in Delhi is but a case in point. The judiciary has had to fill the breach on almost every major issue of the day, largely because the executive and the legislature have abdicated their responsibilities. Not that the judiciary doesn’t have its own problems; the pile-up of cases and the time taken to dispose of even petty disputes makes for depressing reading.

As a paper, we have advocated that government’s role in business should be minimal. We have favoured disinvestment, opposed over-regulation. We have said that instead of running businesses, government should channel its time and money into ensuring efficient delivery of education, healthcare and infrastructure. Sadly, that has not happened.

Our state-run schools and hospitals are in a shambles, and infrastructure has become a bottleneck. The well-heeled—who constitute TOI’s readership—can afford private schools and hospitals, and we can gloat about foreigners flocking to India for everything from botox to heart transplants, and about Indian educational institutes setting up campuses abroad. But vast swathes of our population do not have access to the most basic needs (and rights)—civic amenities and a decent education. Quite apart from the fact that it’s the right thing to do, even selfishly, it’s good for the economy, especially if we are to work our billion-plus population to our advantage.

As it is, we are seeing the beginnings of a big talent crunch. As the role of intangible assets—skilled workforce and intellectual capital—grows in the economy, so will the demand for trained manpower. In a world where talent’s become the most sought-after asset—a big venture capitalist recently told us, “money’s at a discount, talent’s at a premium’’—India was seen as an inexhaustible source of both high and low-end labour. But the inside story is somewhat different. There’s a desperate stampede for skilled people. It’s great news for employees, but the fear is that the looming talent deficit could act as an impediment to growth. Hole-in-the-wall teaching centres are mushrooming to cash in on the soaring demand for professional degrees and diplomas, but the quality of education is, for the most part, abysmal. Government and the private sector need to figure out ways to fix as well as expand our education system. And please, let’s cut out the anti-English rhetoric. It’s our English language education, together with institutes such as the IITs and IIMs, that has helped give us a global competitive advantage. Let’s not allow any short-sighted, self-righteous politician to blow it.


Increasingly, there’s a sense that India’s ticking in spite of its babus and political leaders. Indeed, the role of public opinion in bringing Jessica Lall’s killer to justice holds out hope that civil society can make an enormous difference when it chooses to. Also, we now have a powerful instrument in the form of RTI (Right to Information); we need to leverage it to the fullest (even as we try to protect it from babudom’s attempts to dilute it).

Starting today and continuing through the month, The Times of India will seek to highlight areas of hope and despair. We will bring you the big picture, as well as reports from the street and field on inspiring stories of men and women who have looked adversity in the eye and made the world around us a better place. Along the way, we hope that with your feedback we can put together a few transformational ideas and solutions for an India whose only real obstacle to progress is itself.

It is a matter of great pride that India has produced such people as Amartya Sen, Indra Nooyi and Zubin Mehta. But deep down, we know that we haven’t tapped even a fraction of our potential. It will be the modest endeavour of this paper to help realise that potential.

India poised, Make 2007 the year of India

India poised Make 2007 the year of India,curpg-2.cms

Many of us grew up being told by our elders that if we didn’t shut our eyes and go to sleep within five minutes, Wee Willie Winkie would come through the grilled window and spirit us away. It’s politically unfashionable these days to instill such fear in children; child psychologists warn parents that their apparently harmless stories could leave young, impressionable minds scarred for life.

It’s ironic that the West, from where these treat-kids-with-kid gloves notions originated, is now trying to scare their children and grown-ups with stories of the near-mythical Indian (in the US, Indian now pretty much means us, not Red/Native/American Indian; and to some Americans, we probably look a lot scarier than the Apaches and Mohawks in Westerns).

American kids are routinely warned by their teachers that if they don’t take their science and math seriously, the Indians and the Chinese will beat them to the best colleges and jobs in America. (Recently, a bunch of students from an Ivy League college visited TOI, and one of the students freely admitted that her mother, a high school teacher, was using such scare tactics.) And it’s not just American kids who are being beaten with the Indian lathi—their fathers are being quietly bullied by employers into putting in extra hours without a murmur: either that or their jobs will move to India.

But honestly, while these stories help boost our egos, they’re part of a continuing storyline—just that with every telling, they gain momentum.

The real story of 2006 is that we’ve gone from thinking small to thinking big. At home, businessmen like the Ambanis have dreamed big, and backed it up with great execution. Also, individually, Indians have made a significant impact abroad. But collectively, we’ve been reticent about making a splash on the global stage.

Indian businessmen, notably providers of software and BPO services, built their reputation among cost-conscious American companies as suppliers of cheap and reasonably reliable labour. They undercut American competitors by squeezing out a dollar here, shaving off a few cents there. Once they had their chappal in the door, they began to upsell, offering greater width and depth of service.

But through all of this, the nature of the relationship between India and the West remained that of supplier and buyer. Then, about three years ago, Indian businessmen began to break the mould by venturing overseas to acquire companies. By 2005, the trickle had swollen into a spate. Still, deal sizes remained mostly modest: a hundred million dollars here, a couple of hundred there.

We’d like to believe we were prescient when we titled our front-page editorial on January 1, 2006 and our special 22-page pullout the same day ‘A Leap Year For India’. India and Indians have finally made that leap—of faith and finance. Lakshmi Mittal’s dramatic acquisition of Arcelor in the face of every possible odd, and his unquestioned dominance of world steel, is one more milestone in the rise of India as a global power—it doesn’t matter that he built his empire in foreign lands. Regardless of whether he considers himself 25%, 50% or 100% Indian, the one thing he has done is give Indian businessmen a large dollop of can-do confidence.

Ratan Tata may or may not have drawn inspiration from Mittal in boldly bidding for Anglo-Dutch steel giant Corus, but what is indisputable is that it underlines a dramatic shift not only in the Indian psyche but in the way the world views India. (A century ago, Jamsetji Tata’s steel aspirations were met with scorn, most famously by one Sir Frederick Upcourt, who pronounced, “Do you mean to say that Tatas propose to make steel rails to British specifications? I will undertake to eat every pound of rail that they make, if they do that.” Wonder if old man Upcourt ate steel or humble pie.) Even before the Mittals and Tatas, a growing number of Indian companies had begun acquiring entire blocks of transnational corporations with bids of $500m-to-$1.5bn.

Raising money is no longer a problem for Indian companies—the world’s top investment banks and private equity firms are lining up to give them billions of dollars. Across the globe, there’s acknowledgement that in addition to being smart, clever and hard-working, Indians also make brilliant entrepreneurs and managers, capable of running not just small and medium businesses, but the biggest of corporations in the toughest of conditions.


We are at an inflection point: Suddenly, Indians are no longer scared to think big, act big. Our sense is that this just the beginning. You are likely to see more multibillion dollar bids out of India. There was a time when businessmen here would say, the Indian market is big enough, why do we need to go abroad? Suddenly, even the world is not big enough for Indian ambition.

There’s possibly a deeper, more subtle message in all of this: Indians appear to be becoming less risk-averse. Many of them are shedding their middle-class mindset and are becoming more adventurous—from the size of their home and car loans, to their choice of jobs, to the way they live their lives. Consider (a not entirely representative case): the Ruias of Essar are in a mouth-watering situation where they can sell their 33% stake in Hutch Essar and make some $6 bn in cash (about Rs 30,000 crore); yet they are prepared to turn their backs on that kind of crazy money and instead buy out their foreign partner Hutchison’s 67% in the belief that they’ll make even greater money later. Some might say they’re being foolhardy, even greedy, but you can’t deny that it takes a risk-taker’s mentality to play such a hand in a game where the stakes are heart-poundingly high.

It’s not just Indian businessmen, large and medium, who are flexing their recently pumped-up muscles. The BSE sensex has soared from 9500-odd points at the beginning of 2006 to 14000; multicrore salaries have become so common that they’ve ceased to be news; real-estate prices across the country are going through the roof; the Indian telecom market is the fastest growing in the world; our so-called B-cities are snapping up Mercs and churning out crorepatis faster than Delhi and Mumbai; and our GDP is expanding at a scorching 9% plus. If the optimists are to be believed, the economy could turn in double or near-double digit growth rates for the next decade. The logic is simple: conditions here are ripe for sustained explosive growth; it’s happened in China; why can’t it happen here? There are huge, huge differences between India and China, but a little bravado never hurt.

The nuclear deal with the US has only reconfirmed India’s status as an emerging superpower. The fact that Bush pushed so very hard for it, and that it sailed through the Senate without a debate and the House of Representatives with a landslide margin is a clear sign that America’s need to have India as an ally overrides bipartisan politics.

Combine our new-found economic and political clout with our increasingly influential diaspora and our status as a global soft power or superwower (from Bollywood and Indian art to yoga and spirituality), and Brand India is on a roll like never before.

Yes, 2007 could well be the Year of India.

Extracted from an Article in Times of India

Sufi Teaching , Faces of Greed

There was once a mystic who had great powers of asceticism. He lived as an ordinary fisherman and everyday he would go out in his boat and catch many fish. He would distribute his catch amongst the poor and only save one fish head for himself. One day he called one of his trusted disciples and said “It appears that my spiritual development is held up by something and I have not been able to fathom out what it is. I want you to go and visit a great Sufi mystic who lives some way away. I want you to ask him for the solution to my problem. He is one of those much loved by God.”

Accordingly the disciple traveled for many weeks until he reached the town of the great Sufi. He inquired as to the direction to his cave but was shown instead the path to a great mansion, a veritable palace situated on the top of a hill. He checked again and all agreed that this was where the mystic lived.

As he walked up the hill his mind was filled with amazement and doubt – how could a great Sufi live in such luxury? ‘Perhaps he lives in a cave nearby’, he thought. At the entrance to the palace he became even more amazed when he saw the opulence of the building. There were semiprecious stones set in the outer walls and a huge solid gold door confronted him. One nervous knock was enough to have them swung open by handsome and attentive slaves who were clad in finery the like of which he had not dreamed of. This is surely the palace of some great worldly king he thought. Amazement gave way to amazement as he beheld the magnificent columns covered in diamonds and rubies. The richest and rarest lapis lazuli covered the walls and examples of the most precious and rare art works were displayed everywhere. Cushions of the rarest silks lay scattered around. Seductively beautiful women passed by and it required all his training not gaze on their beautiful forms or catch their dark lustrous eyes which seemed to silently invite any passerby to leap into them and drown, as into a dark inviting pool.

He was finally shown to the presence of the illustrious saint – whose magnificent bejeweled robes would have put the sultan of Turkey and the emperor of India to shame. Dishes of the rarest delicacy were brought in by beautiful young men and women and he was served with food whose exquisite taste passed beyond the disciples imagination.

How many a time has a disciple been saved from himself by obedience to his spiritual guide? It was this alone that enabled him to convey respectfully the message of his master to the emminent Shaikh- rather than run out in disgust, fear and protest at such shows of pomp and majesty.

He gave reverential salaams and the message that his master had requested him to deliver. The great Shaikh paused a moment and said.

“Convey likewise my salaams to your master, and tell him that the answer to his question is – that he suffers from greed.”

The disciple almost reeled at the answer and would have exploded but for the duty he he owed to his master.

During the whole journey back his mind was in a turmoil but finally he reached the humble cave of his guide. He was greeted with delight and eagerness. “Come, come,” said his guide, “tell me,what was the message.”

The disciple kissed the hand of his guide and paused.

“Come!” said his master, “tell me every word he said, and do not leave out a syllable.”

Thus prompted the disciple said, “He asked me to convey his salaams, and to tell you that the problem you suffered from was….. greed!”

The masters eyes widened and an expression betokening a great sense of relief, happiness, and delight passed over his face.

The disciple could no longer hold in his thoughts and he burst out – “Oh master! He is such a man who lives in such opulence and decadence that a worldly king could not aspire to. He is surrounded by every worldly luxury – how could he say such a thing to you who practice such asceticism and live in such poverty!

The guide calmed him with a penetrating look and said. “He is right. He is right. He lives surrounded by such things for which he cares not a jot – but I, whenever I eat the head of the fish I cannot help but wish for another”.

India Impressions,It Is Faith That Keeps Us All Going

Extracts from

In India, I found a race of mortals living upon the Earth, but not adhering to it, inhabiting cities, but not being fixed to them, possessing everything, but possessed by nothing.
Apollonius Tyanaeus

India was the motherland of our race and Sanskrit the mother of Europe’s languages. India was the mother of our philosophy, of much of our mathematics, of the ideals embodied in Christianity… of self-government and democracy. In many ways, Mother India is the mother of us all.
Will Durant

India has left a deeper mark upon the history, philosophy and religions of mankind than any other terrestrial unity in the universe.
Lord Curzon

If there is one place on the face of the earth where all the dreams of living man have found a home from the very earliest days of man’s existence on earth, it is India.
Romain Rolland

We owe a lot to the Indians, who taught us how to count, without which no worthwhile scientific discovery could have been made.
Albert Einstein

>>>>>>>It Is Faith That Keeps Us All Going

Quotes and Unquotes to brighten your newyear

He is fire and the sun, and the moon/ And the stars. He is the air and the sea/ He is the blue bird, he is the green bird/ With red eyes; he is the

thundercloud,/ And he is the seasons and the seas/ From his divine power comes forth all this/ Magical show of name and form.
Shvetashvatara Upanishad

All through eternity God unveils His exquisite form. He holds a mirror to His own Face and beholds His own beauty.

Trinity Higher than any being, any divinity, any goodness. Guide of Christians in the
wisdom of heaven! Lead us up beyond unknowing and light, up to the farthest, highest peak of mystic scripture, where the mysteries of God’s Word lie simple, absolute and unchangeable in the brilliant darkness of a hidden silence With treasures beyond all beauty.

If you don’t know what’s meant by God, watch a forsythia branch or a lettuce leaf sprout.
Martin Fischer

I saw the angel in the marble and carved until I set him free.

Whoever writes my scripts is doing an unbelievable job…There’s some special things that happen in your life and some special days in your life and this is definitely one of them.
Shane Warneon his performance at Melbourne on Dec 26

Divine Effort
One’s effort becomes divine when one tries to bring in a new quality in oneself; the quality where one is non-attached and at the same time concerned;

where one is able to convert his business into a temple and not a temple into a business.
Swami Sukhabodhananda

Practice as if you are the worst, perform as if you are the best.

Don’t lower your expectations to meet your performance. Raise your level of performance to meet your expectations. Expect the best of yourself, and then

do what is necessary to make it a reality.
Ralph Marston

Virtue is more clearly shown in the performance of fine actions than in the non-performance of base ones.

Aloneness is the First Lesson of Love

Faith & Belief:
As one not knowing that a golden treasure lies buried beneath his feet may walk over it again and again, yet never find it, so all beings live every moment in

the city of Brahmn, yet never find him because of the veil of illusion by which he is concealed.
Chandogya Upanishad

Fools dwelling in darkness, but thinking themselves wise and erudite, go round and round, by various tortuous paths, like the blind led by the blind.
Katha Upanishad

Ramdas from his own experience can boldly assert that there is God. Until you yourself get the experience, it is natural that you should deny Him. But a time will come when you too will have faith in Him.

They know an outward aspect of the life of this world but are heedless of the hereafter. Without question they will be the greatest losers in the hereafter.

As for those who believe and do right actions and humble themselves before their Lord, they are the Companions of the Garden, remaining in it timelessly, forever.

By night, an atheist half believes in God.
Edward Young

Who is Free?
Even those men, who, with a steady and devout mind, always follow My doctrine, are freed from the binding effect of all actions.
Bhagavad Gita 4.31

A human being is part of a whole, called by us the Universe, a part limited in time and space. He experiences himself, his thoughts and feelings, as something separated from the rest, a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest us. Our task must be to free ourselves from this prison by widening our circles of compassion to

embrace all living creatures and the whole of nature in its beauty.
Albert Einstein

Liberty: One of Imagination’s most precious possessions. Ambrose Bierce,
The Devil’s Dictionary

You have freedom when you’re easy in your harness.
Robert Frost

In the truest sense, freedom cannot be bestowed; it must be achieved.
Franklin D Roosevelt

We feel free when we escape – even if it be but from the frying pan into the fire.
Eric Hoffer

Truth and Law

Though human in origin, an exposition of truth is to be accepted; otherwise even what is regarded as divine revelation is to be rejected. Even a young

boy’s words are to be accepted if they are words of wisdom; else reject it like straw even if uttered by Brahma the creator.
Sage Vasishta to Prince Rama, Yoga Vasishta

Even one thousand scriptural statements cannot transform a jar into a piece of cloth.
Vacaspati Misra

By Divine Law are all forms manifested; Inexpressible is the Law. By Divine Law are beings created; By Law are some exalted. By Divine Law are beings

marked with nobility or ignominy; By the Law are they visited with bliss or bale. On some by His Law falls grace; Others by His Law are whirled around in cycles of births and deaths. All by the Law are governed, None is exempt. Says Nanak, Should man realise the power of the Law, He would certainly disclaim his ego.
Adi Granth, Japuji 2

Truth is victorious, never untruth. Truth is the way; truth is the goal of life, Reached by sages who are free from self-will.
Mundaka Upanishad

Change & Choice:
Everything that is happening at this moment is a result of the choices you’ve made in the past.
Deepak Chopra

The world is subject to change and every human being reaps as he sows. Hence man should do good deeds so that he has not to face any undesirable

situation later on. Change is bound to take place because the world cannot be the same every day or even every hour.
B K Jagdish

Change is the law of life. And those who look only to the past or the present are certain to miss the future.
John F Kennedy

For young people today things move so fast there is no problem of adjustment. Before you can adjust to A, B has appeared leading C by the hand, and with D in the distance.
Louis Kronenberg

Through loyalty to the past, our mind refuses to realise that tomorrow’s joy is possible only if today’s makes way for it; that each wave owes the beauty of its line only to the withdrawal of the preceding one.
Andre Gide

Physical Strength:
O man, thou hast wings of virtue and vitality, Establish thyself on the surface of the earth, Fill the firmament with thy radiance, Cover the sphere with thy lustre, Spread thy effulgence in all directions.
Yajur Veda

In quietness and in confidence shall be your strength.

Three things give hardy strength: sleeping on hairy mattresses, breathing cold air, and eating dry food.
Welsh Proverb

Give me a lever long enough and a prop strong enough, I can single-handed move the world.

Tho’/ We are not now that strength that in old days/ Moved earth and heaven: that which we are, we are:/ One equal temper of heroic hearts./ Made weak

by time and fate, but strong in will/ To strive, to seek, to find, and not to yield.
Alfred Tennyson

He saw the cities of many peoples and learnt their ways. He suffered many hardships on the high seas in his struggles to preserve his life and bring his comrades home.
Homer, The Odyssey

Boom and Bust:
Say not ‘tomorrow’ or the ‘day after tomorrow’; for those that perished, perished because they abode always in their hopes, until the truth came upon them

suddenly in their heedlessness.
Ibrahim Adham

‘Why dost thou not build a house?’ Jesus asked of an old man who lived open to the heat and cold on a mountain. ‘O Spirit of God’, replied the old man, ‘prophets before thee predicted that I would only live for 700 years; therefore it is not worth my trouble to settle down’.

Opportunities are everywhere. The recession might be drawing to a close, but its continuing legacy is employer’s reliance on short-term staff. There may be fewer jobs for life, but there are more jobs in a lifetime.
Lucy Benington

Corporate equivalents of the Seven Deadly Sins: Inconsistent product quality, slow response to the marketplace, lack of innovative, competitive products, uncompetitive cost structure, inadequate employee involvement, unresponsive customer service and inefficient resource allocation.
Andrall Pearson Harvard Business Review, 1992

Quality control :
Concerned alone with the upholding of the world, You should act. Whatever the best man does, others do that also. The world follows the standard he sets for himself.
Bhagavad Gita

It is the quality of our work which will please God and not the quantity.
Mahatma Gandhi

Depth of friendship does not depend on length of acquaintance.
Rabindranath Tagore

The gods approve the depth, and not the tumult, of the soul.
William Shakespeare

The depth and strength of a human character are defined by its moral reserves. People reveal themselves completely only when they are thrown out of the customary conditions of their life, for only then do they have to fall back on their reserves.
Leonardo da Vinci

The society which scorns excellence in plumbing because plumbing is a humble activity, and tolerates shoddiness in philosophy because philosophy is an exalted activity, will have neither good plumbing nor good philosophy. Neither its pipes nor its theories will hold water.
John W Gardner

Work is Worship:

He who shirks action does not attain freedom; no one can gain perfection by abstaining from work. Indeed, there is no one who rests even for an instant; every creature is driven to action by his own nature.
Bhagavad Gita

At the thought, “Wealth is mine acquired by energetic striving, amassed by strength of arm, won by sweat, lawful and lawfully gotten”,bliss comes to him, satisfaction comes to him.
Anguttara Nikaya

When the prayer is finished, scatter in the land and seek God’s bounty, and remember God frequently, that you may prosper.

He whose livelihood is earned through work, and part given away in charity, such a one, Nanak, truly knows the way to God.
Adi Granth

Pray as though everything depended on God. Work as though everything depended on you.
St Augustine

Nobody can think straight who does not work. Idleness warps the mind.
Henry Ford

Joy of Meditation

When meditation is mastered, the mind is unwavering like the flame of a lamp in a windless place. In the still mind, in the depths of meditation, the eternal Self reveals itself.
Bhagavad Gita

Health, a light body, freedom from cravings, a glowing skin, sonorous voice, fragrance of body: these signs indicate progress in the practice of meditation.
Shvetashvatara Upanishad

Meditation brings wisdom; lack of meditation leaves ignorance.
Gautama Buddha

When a seeker merges in the beatitude of samadhi, he does not perceive time and space or name and form, the offspring of maya.

Don’t seek experiences in meditation. The path to God is not a circus.
Paramahansa Yogananda

Cry Within. Meditate within. Dive within. Your inner achievements will far outweigh your outer imperfections.
Sri Chinmoy

Meditation is the tongue of the soul and the language of our spirit.
Jeremy Taylor

The Presence:

Meditate and realise this world is filled with the presence of God.
Shvetashvara Upanishad

There are three classes of devotees. The lowest one says, “God is up there”, and he points to heaven. The mediocre devotee says that God dwells in the

heart as the “Inner Controller”. But the highest devotee says: “God alone has become everything. All things that we perceive are so many forms of God”.
Sri Ramakrishna

The personality absolute, manifest in all creation fine, If thou desire to know of His pervading the universe, the reality and sign, Go! And on the surface of

wine observe the bubble, see how the wine is within the bubble and the bubble within the wine.
Abu Sa’id

Say no longer that God is invisible. Do not speak thus, for what is more manifest than God? He has created all only that you may see it through the beings.

For that is the miraculous power of God, to show Himself through all beings. For nothing is invisible, not even the incorporeal. The intellect makes itself

visible in the act of thinking; God makes Himself visible in the act of creating.
Corpus Hermetica

Guru Gyan:
Approach someone who has realised the purpose of life and question him with reverence and devotion; he will instruct you in this wisdom. Once you attain

it, you will never be deluded. You will see all creatures in the Self, and all in Me.
Bhagavad Gita

One not knowing a land asks of one who knows it, he goes forward instructed by the knowing one. Such, indeed, is the blessing of instruction, one finds a

path that leads him straight onward.
Rig Veda

Should one see a wise man, who, like a revealer of treasure, points out faults and reproves; let one associate with such a wise person.
Buddha Sakyamuni

Let thy house be a place of meeting for the wise, and dust thyself with the dust of their feet, and drink their words with thirst.
The Talmud

Have faith in the guru’s words, and work. If you have no guru, then pray to God with a longing heart. He will let you know what He is like.
Sri Ramakrishna

Fairy Land

O self of all beings!. We worship you in the genii, the Yakshas. O Supreme Man! We bow to your fearful evil shapes which wander at night, cruel and deceitful.
Vishnu Purana

All visibles and invisibles, movables and immovables, are pervaded by Me. All the worlds existing in the tattvas from Shakti to Prithvi exist in me. Whatever is heard or seen, internally or externally, is pervaded by Me.
Sarvajnanottara Agama

I salute Kubera, lord of Yakshas, who provides the spell for magical weapons that bring wealth and good fortune. May the utterance of this prayer bring

forth those magical weapons.
Kubera Mantra

Millions of spiritual creatures walk the earth unseen, both when we wake and when we sleep.
John Milton

The soul at its highest is found like God, but an angel gives a closer idea of Him. That is all an angel is: an idea of God.
Meister Eckhart

Fairies are invisible and inaudible like angels. But their magic sparkles in nature.
Lynn Holland

Fatal Obsession

The ignorant one craves for a life of luxury and repeatedly hankers after pleasures. Haunted by his own desires he gets benumbed and is rewarded only

with suffering. Oppressed by physical and mental pain, he keeps rotating in a whirlpool of agony.

Have you seen him who makes his desire his god, and God sends him astray purposely, and seals up his hearing and his heart, and sets on his sight a covering?

Life is just a game, roll the dice, spin the wheel. Whatever comes up is what you get. If you take the game seriously, you become obsessed by it, always

trying to find a goal, but in the game of life, there is no colourful square that says finish.
Sanjay Singh

Passion is a positive obsession. Obsession is a negative passion.
Paul Carvel

Single-mindedness is all very well in cows or baboons; in an animal claiming to belong to the same species as Shakespeare it is simply disgraceful.
Aldous Huxley

Gold cannot be pure, and people cannot be perfect.
Chinese proverb

Better a diamond with a flaw than a pebble without.

Where sin increased, grace abounded all the more.
S Paul

O, Felix culpa! O Fortunate fall!)
Thomas Aquinas

This is the very perfection of a man, to find out his own imperfection.
St Augustine

Certain flaws are necessary for the whole. It would seem strange if old friends lacked certain quirks.

Faultily faultless, icily regular, splendidly null, dead perfection; no more.

Ring the bells that still can ring/ Forget your perfect offering./ There is a crack in everything,/ That’s how the light gets in.
Leonard Cohen

You see, when weaving a blanket, an Indian woman leaves a flaw in the weaving of that blanket to let the soul out.
Martha Graham

Investigate well, show favour to none, maintain impartiality,/ Consult the law, then give judgment – that is the way of justice.
Thiruvalluvar, Thirukural

Justice that love gives is a surrender, justice that law gives is a punishment.
Mahatma Gandhi

We must not make a scarecrow of the law,/ Setting it up to fear the birds of prey,/ And let it keep one shape, till custom make it/ Their perch and not their terror.
Shakespeare , Measure for Measure

The precepts of the law are these: to live honestly, to injure no one, and to give every man his due. Justinian I,
Byzantine emperor

Sadbhavana means having good feelings towards everybody. It is about the need for compassion without boundaries, without interests.
Sunil Dutt

Do more than belong: participate. Do more than care: help. Do more than believe: practice. Do more than be fair:be kind. Do more than forgive: forget. Do

more than dream: work.
William A Ward

When the senses contact sense objects, a person experiences cold or heat, pleasure or pain. These experiences are fleeting; they come and go. Bear

them patiently, Arjuna. Those who are not affected by these changes, who are the same in pleasure and pain, are truly wise and fit for immortality.
Bhagavad Gita

The self-existent Lord pierced the senses to turn outward. Thus we look to the world outside and see not the Self within us. A sage withdrew his senses

from the world of change and, seeking immortality, looked within and beheld the deathless self.
Katha Upanishad

The Tempter masters the lazy and irresolute man who dwells on the attractive side of things, ungoverned in his senses, and unrestrained in his food, like

the wind overcomes a rotten tree. But the Tempter cannot master a man who dwells on the distasteful side of things, self-controlled in his senses,

moderate in eating, resolute and full of faith, like the wind cannot move a mountain crag.
Gautama Buddha

Not to have control over the senses is like sailing in a rudderless ship, bound to break to pieces on coming in contact with the very first rock.
Mahatma Gandhi

Life is a buffet, Make your choice

Life is a buffet of endless choices that is already available to us. Everyday we choose what we want to experience this day. Whether we turn right or left at the end of the driveway is not dictated to use by necessity, responsibility or anything else.

It is a conscious choice. The fact that we do have responsibilities only leads us to make certain choices that reflect how we feel about those responsibilities.

If we choose to experience them we make a choice at the end of the driveway that says “I am responsible.” If we do not wish to accept the responsibility that we have created, we simply make a choice that says “I am not responsible.”

Our actions represent our thoughts it is a physical symbol of how we are thinking in the moment. We cannot demonstrate a thought physically that does not demonstrate our true thoughts unless we are insane, and even then there is a thought behind the action.

The world is perfect the way it is. The circumstances and conditions of the world are our thoughts made manifest. The world is the way it is because that is how we want it to be. If it is not, then it represents our global insanity our thinking is not working.

But the world does not have to be changed, we do! If what we are experiencing is not what we desired or want to experience, then there is something that is not working for us, and it needs to be corrected.

If we consider ourselves highly evolved persons and we have created a world that we do not wish to experience, there is something wrong with our thinking. We have clearly not demonstrated our superiority as a collective world body.

There are only three possible exceptions to this we may indeed be insane, or it was our desire to experience this world as it is now. The other possibility is that we created a situation that has huge benefits and opportunities for growth.

It is easy to pollute, but much more difficult to correct the problem. It may be our subconscious desire to expand even more quickly in order to save ourselves from the damage that we have done.

When people have a common goal, they begin to work more effectively together and change comes quickly. Reaction to crisis or disaster brings unity in thought, and the combined thought process brings changes faster.

If humanity sees itself as lost, the global circumstances are reflecting that thought. In order to restore order chaos is created, and the chaos demands more thought energy and unity to bring order once again. It is clear that as a race of people we have not really evolved very much spiritually.

So at a subconscious level we are now creating circumstances in our environment that are going to give us the opportunity to learn from our mistakes, and bring out in each one of us, a whole new era of thoughtful enlightenment that is life affirming.

The circumstances of the world, natural disasters, poverty, cruelty, inequity, and war are not punishments from God or anyone else.

They were created by us individually and en masse. They are opportunities for growth, and greater cooperation and spiritual enlightenment. When we rise from our own insanity, and see what is obvious, we will be able to change what we have done.

The world is perfect the way it is, because it is what we wanted to experience at some level of consciousness. We now have another opportunity to change it, if we no longer wish to experience it in its present condition, if we pass that responsibility onto others or God, then we will be waiting a very long time for them to change it.

The creator does not perform miracles. He gave humanity to ability to do them for itself. Miracles are simply thoughts manifested, that do not reflect current conditions. The world does not need a miracle unless we believe that it does.

Then, and only then will we have the power to change it. If disasters and wars are the wake-up call for a world that it has gone insane, then we are now in the position to acknowledge it, and alter our thoughts to manifest the world we desire to experience.

It is not necessary to change the world from what it is. This probability will always exist. It is within each of us to change our thoughts about the world, and how we want to experience it, and manifest the world that we desire into our present reality.

Leave this world alone and create something new.
Put all your efforts and energy into thoughts of a new world that you wish to experience, and you will create it.

You cannot save the world and the world does not need saving.
You need to save yourself from yourself.

Seven Habbits to Destroy yourself

NUMBER 1 – Think, Say, & Do Negative Things. No Positive or Possibility or Plus mentality
NUMBER 2 – Act Before They Think. No Plan No alternatives.
NUMBER 3 – Talk Much More Than They Listen , No Action
NUMBER 4 – Give Up Easily , No Perseverance and Persistance
NUMBER 5 – Try to Bring Others Down To Their Level , No aiming high
NUMBER 6 – Waste Their Time , No Focus or concentration or Plan.
NUMBER 7 – Take the Easy Way Out , Put in No effort

Transform your life- 25 steps

Summary by Anilkumar -Sri Sri Ravishankar on how to transfor your life -The Week 31 Dec 2006

1 Review the context of your life
2 Know life’s impermanence
3 Make your smile cheaper
4 Be enthusiastic and praise others
5 Make meditation a part of your life
6 Go to the most beautiful place
7 Communicate effectively
8 Take out time for yourself
9 Better the world around you
10Nourish your emotions
11 Plan short and long-term goals
12 Prayer is a vital tool
13 Implement changes if needed
14 Identify your limitations
15 Do not lose your friends
16 Don’t look for perfection
17 Let us be unpredictable
18 Have a sense of humour
19 Don’t be afraid to make mistakes
20 Overcome your prejudice
21 Feel that “I am blessed”
22 Do random acts of kindness
23 Be a student, always
24 Dream the impossible
25 Compare your performance

You correct someone’s mistake because it bothers you. But even if you correct it, this does not work. You correct someone’s mistake not because it bothers you, but for their sake so that they can grow.

Gung Ho! By Ken Blanchard and Sheldon Bowles Harper Collins Business

From a classic story about a plant called Walton Works #2 .Based on three core ideas: work must be seen as important, workers must be in control of their own production, and managers must cheer workers on
Wisdom in a Nutshell from The Spirit of the Squirrel:

First, the work has to be understood as important.
Second, it has to lead to a well-understood and shared goal
Third, values have to guide all plans, decisions, and actions.

Two types of goals: Goals are set. Values are lived.
Result goals – Statements set out where we want to be, whether in terms of units finished, shipped, or accounts collected.
Value goals – Statements that set the impact we want to have on the lives of our team members, our customers, our suppliers, and our community.
The Spirit of the Squirrel

Worthwhile Work -Knowing we make the world a better place.

It’s the understanding, not the work.
It’s how the work helps others, not units dealt with.
Result: self-esteem – an emotion whose power ranks right up there with love and hate
Everyone works toward a shared goal.

The Way of the Beaver -In Control of Achieving the Goal

The Way of the Beaver describes the individual’s relationship to the organization, from two sides. The first side was the individual taking charge, while the other was the organization allowing and encouraging individuals to do so. Peggy learned these key insights while observing beavers at work in the pond behind Andy’s cabin. The beavers respected each other. They left branches laid by other beavers where they were. People in an organization need to emulate how beavers respect each other and do not rip apart others’ hard work.

The Gift of the Goose -Cheering Each Other On-Enthusiasm.

At the finishing department, a loudspeaker would announce “Shipping M317 at 100, on time for $12,750”, and a loud cheer from the workers would go up. It was a very specific and public congratulations to note that job order M317 was shipped on time, was 100% perfect, and the plant took in $12,750 of revenue.

You need A playing field with clearly marked territory
Your attitude will reflect on everyone else
It is not honest hard work if you are enjoying it

FISH! : Wisdom in a nutshell from the Pike Place Fish Market

1.Have the courage to change.
2.Never fear the risk of failure. The risk of doing nothing is greater than the risk of acting.
3.Each of us is an artist. Everyday we have a choice to create each day like a work of art. The reason you were born was to leave your own indelible mark on the world. Respect your creative urges. Have faith in yourself. Your choices are as authentic as you are.
4.Never stop learning and growing.
5.You have within yourself more resources of energy, talent, and strength than you think.
6.Concrete steps to take: Call a meeting and speak from the heart, find a message that communicates choosing your attitude in a way that everyone will understand and personalize. Provide motivation, and persist with faith.
1.Choose your attitude. There is always a choice about the way you do your work, even if there is no choice about the work itself.
2.Play! You can be serious about your work without taking yourself too seriously.
3.Make someone’s day. Create great memories. The playful way we do our work allows us to find creative ways to engage our customers.
4. Meaning is something you build into your life. You build it out of your own past, out of your affections and loyalties, out of the experience of humankind as it is passed on to you, out of your own talent and understanding, out of the things you believe in, out of the things and people you love, out of the values for which you are willing to sacrifice something. The ingredients are there.
5.As you enter this place of work please choose to make today a great day. Your colleagues, customers, team members, and you yourself will be thankful
6.Be present. Focus on the customer in front of you and be tuned in to opportunities to be there for people.

Essential Lessons for Investment Success William J. O’Neil McGraw-Hill Books

01. Cut your losses early. Be persistent.
02. Getting Started: There’s no time like the present!
03. Follow a system rather than your emotions
04. Do Fundamental analysis or technical analysis?
05. First among fundamentals: is study on Earnings and Sales
06. Look Relative Price Strength: a key technical tool
07. Know a stock by the company it keeps Look at Leader sectors
08. The importance of volume and sponsorship Look at Institutional investor
09. Buy at just the right moment The idea is not to “buy low, sell high” but “buy high and sell higher”.
10. How chart patterns lead to big profits .look for “cup with the handle” patterns, “double bottom” patterns, and “flat base”.
11. Read stock charts like a pro.Most successful stocks build a number of bases as they make their way up in price
12. Gauge health.Have a set of selling rules that tell you when to sell and nail down a profit, or cut short a loss to avoid a possible larger loss.
13. Spot when the market hits a top. three out of four stocks, will eventually follow the trend of the general market
14. Spot when the market bottoms.At some point on the way down, the indices will attempt to rebound or rally.
15. Putting the stock-picking puzzle together by asking all the relevant questions
16. Find new investment ideas -Scan “The Markets” summary for the prior day’s closing prices and The Accumulation/Distribution Rating
17. Growth vs. Value Investing ie consistent earnings and sales growth, or buy stocks with a low P/E ratio
18. Don’t try to be a Jack-of-all-trades Keep it simple.Options are risky
19. What’s the right mix for your portfolio? Concentrate your eggs in fewer baskets, know them well and watch them carefully.
20. Cut your losses short and do it early. We repeat the old 8% rule. If a stock falls 8% below your purchase price, sell it.

The Big Idea
Take investment lessons from the expert. O’Neil started out with $500 just out of college, and by age 30 had purchased a seat on the New York Stock Exchange and opened his own investment management research firm. In 1963, he was the first to create a computerized database for stock market research that is used today by 400 major US institutions. With decades of investing experience, the author shares the lessons he has learned in a simple question-and-answer format, for those who may be first-time investors getting their feet wet, and to improve the performance of those who may have been playing the market for some time. Learn common-sense strategies, know when to buy and sell at the right time, and successfully manage your own portfolio. Your journey to financial security and freedom begins here.

Solving the Stock puzzle

1.Is the company’s current quarterly earnings per share up at least 25%?
2.Are the percentage increases in profits accelerating compared to recent quarters?
3.Does it have six to twelve quarters of significant earnings increases up 50%, 100%, even 200% or more?
4.Is the next quarter’s consensus earnings estimate up a worthwhile amount?
5.Have earnings in the past few quarters been higher than expected?
6.If it’s a growth stock, is each of the last 3 years of earnings up an average of 25% or more per year?
7.Is the company’s Earnings Per Share Rating 80 or higher?
8.If it’s a turnaround stock, does it have two quarters of strong earnings increases or one quarter that is up so much that the 12 months earnings per share are back to their old peak?
9.If 2 or more quarters have turned up, are the trailing 12-month earnings near or above the peak of the prior couple of years?
10.How much are the consensus earnings estimates up for the next 2 years?
11.Does the company have six to twelve quarters of strong sales growth?
12.Has that growth rate accelerated in recent quarters?
13.Is the current quarter’s after-tax profit margin at or close to its peak?
14.Has there been a general trend of profit-margin improvement over many quarters?
15.Are the company’s margins among the best in its industry?
16.Is the annual pre-tax profit margin 18% or more? (For retailers it’s alright to have lower margins)
17.Is the return on equity 20% to 505 or more and is its ROE among the very best in its industry?
18.Is its Sales+ Profit Margins + ROE Rating an A or B? That would place it among the top 40% of all stocks in terms of sales growth, pre-tax and after-tax profit margins, and return on equity.
19.Does the company’s management own the stock?
20.Is the stock in a quality price range? Quality comes at 16$ to 150$ for Nasdaq stocks and 20$ and above for NYSE stocks. Leaders like Cisco Systems, Wal-Mart, Microsoft, PeopleSoft and Amgen broke out of their beginning chart bases many years ago between 30$ and 50$ per share – before they had giant price advances. Price is a basic reflection of quality.
21.Is the stock part of a historically winning industry group such as retail, computers, technology, drug and health care, or leisure and entertainment?
22.Is it in one of the Top 5 groups? Check the “52-Week Highs and Lows” feature on the Industry Groups page for the top 5 performing groups.
23.Do Investor’s Business Daily’s small index charts on the Industry Groups page show the current market favors big-cap or small-cap stocks? Go with the flow and do not fight current market trends.]
24.What broad economic sector is the market favoring? Consumer or high-tech? Growth or cyclical? Defensive (food, utilities)? New or older more established companies?
25.Does the company’s product save money, solve a problem, or save time with new technology?
26.Is it a new drug or medical technique?
27.Is it widely needed or liked?
28.Is it a product that encourages repeat sales?
29.Is the company’s backlog of unfilled orders expanding?
30.At what percent capacity is the company operating?
31.What is the company’s expected rate of future expansion?
32.Have one or two of the smarter, better-performing mutual funds bought the stock recently? Better institutions do extensive research before buying.
33.Do you really understand and believe in the company’s business? Have you seen or used its product or service?
34.Potential winners will have strong earnings and sales growth, increasing profit margins and high return on equity (17% or more) and will be part of a leading industry group.
35.Investor’s Business Daily’s proprietary data and the IBD SmartSelect Corporate Ratings will help you pick winning stocks.
36.Check Daily Graphs Online to spot which of your prospects are forming a sound pattern and are under accumulation or professional buying. They must be near a proper buy point.
37.Analyze the week-by-week price and volume action. Write down the price at which you will begin buying the stock. After your initial purchase, identify a price area (maybe when it goes up 2.5 to 3%) at which you will add a small amount as a follow-up buy if it continues to perform well.
38.If the stock drops 8% below your exact initial buy point, protect yourself against a possible larger loss by selling at the current market price.
39.You want an increase of 50% or more in trading volume on the day you begin buying with the stock breaking out of a sound base.
40.Is the chart pattern a “cup with a handle”, “double bottom” or “flat base”? If it is not any of these, it may be faulty and failure-prone.
41.Is its Relative Price Strength Rating 80 or more? Is the relative strength line on the chart in a definite uptrend?
42.Keep adding to your best-performing stocks and reduce or sell your worst performing ones.
43.Check a long-term monthly chart to see if stock is also emerging out of a long-term base over a number of years.